About the position
As the Director, Product Marketing, you will be responsible for strategically planning, implementing, and managing marketing related aspects of the assigned product portfolio. This includes both long-range strategic planning and short-term tactical execution. The position has responsibility for strategy and execution to achieve targeted growth rates in an assigned product portfolio, by bringing innovative new products to market, maintaining strong relationships with foot and ankle key opinion leaders, and by actively supporting the field sales force. This position is directly responsible for revenue, profitability, and growth of the product portfolio and will successfully engage with key business stakeholders to drive the product strategy. This position influences manufacturing operations as well as research and development priorities and projects.
Responsibilities
- Develops comprehensive marketing strategy and plans for existing product portfolio and launch of new products in the market.
- Drives the product commercialization efforts.
- Leads and owns the business performance of the assigned portfolio of products and solutions to drive, meet/exceed revenue, profitability, and growth targets.
- Works collaboratively with R&D and surgeon designers to organize and execute productive product meeting events.
- Actively seeks out, validates, and defines new product concepts for development.
- Analyzes product line performance from both a quantitative and qualitative standpoint to determine which products should be discontinued.
- Actively participate in the establishment of processes and metrics to successfully drive performance.
- Continuously analyze the market and customer feedback to identify trends, opportunities, and threats; develops a clear understanding of the product market and competitive landscape.
- Conducts product training for field sales force.
- Establishes pricing strategies, list prices, and discount structures.
- May lead a team of Product Manager(s). Foster talent progression and ensure continued development of capabilities through training, coaching, and leadership.
- Creates (and updates regularly) production forecasts and manages inventory as appropriate for maximum return on invested capital.
- Responsible for managing attendance of all exhibits & tradeshows, advertising efforts, and working with graphics/ad firms to produce all marketing-related collaterals for the business.
- Assists with strategically planning and execution of medical education events as required to drive product adoption.
Requirements
- Bachelor’s degree is required in marketing, business administration, or related field; MBA (preferred)
- Minimum of 8 years of successful product marketing or related experience in a medical device company (orthopedic experience preferred) with demonstrated progressive levels of accomplishment.
- Proven track record of building (designing, executing, operationalizing, and scaling) marketing strategies and measuring their impact.
- Previous team leadership experience strongly preferred.
