Director, Product Marketing

Tandem Diabetes Care • San Diego, CA

210d • $169,000 - $190,000 • Remote

About The Position

The Director, Product Marketing provides strategic leadership and vision across the entire product portfolio and oversees the development and execution of marketing strategies that drive customer adoption, revenue growth, and market leadership. This role leads a team of product marketers and serves as a key commercial voice within cross-functional leadership forums. The Director is responsible for aligning product and marketing efforts with corporate objectives, leveraging deep market insights to drive innovation, and ensuring excellence in go-to-market execution globally.

Requirements

• 10 plus years of progressively responsible experience in product marketing, product management, or related commercial functions within the medical device or healthcare industry.
• 5 plus years in people leadership roles with responsibility for strategic planning and execution.
• Prior experience in launching and managing global product portfolios.
• Bachelor's degree in business, marketing, or related field required.

Nice To Haves

• MBA or advanced degree preferred.
• Knowledge of the diabetes or connected medical device ecosystem strongly preferred.

Responsibilities

• Defines and leads the strategic marketing vision for the product portfolio, ensuring alignment with company goals and long-range planning.
• Serves as a primary commercial representative and thought partner for executive leadership, product development, clinical, sales, and operations.
• Leads the development of global launch strategies, value propositions, and competitive positioning for key product lines.
• Oversees market intelligence activities including VOC, competitive analysis, and forecasting to drive data-informed decision-making.
• Directs the team in translating market needs into differentiated product requirements and commercial strategies.
• Partners with Product Management, R&D, Clinical, Regulatory, and Sales to ensure alignment across the product lifecycle from innovation through obsolescence.
• Leads, mentors, and develops a high-performing team of product marketing professionals, fostering a culture of accountability, innovation, and continuous improvement.
• Drives portfolio performance metrics and implements tools and dashboards to monitor effectiveness and ROI of marketing programs.
• Influences pricing, access, and reimbursement strategies in collaboration with Market Access and Health Economics teams.
• Owns annual marketing planning, headcount forecasting, budgeting, and resource allocation for area.
• Communicates with management on product performance issues or market changes.
• Ensures team and activities comply with legal, regulatory, and company policies including Privacy/HIPAA and industry codes.

Benefits

• Starting base pay range of $169,000 - $190,000 annually.
• Health care benefits such as medical, dental, vision available your first day.
• Health savings accounts and flexible saving accounts.
• 11 paid holidays per year.
• Unlimited PTO.
• Access to a 401k plan with company match.
• Employee Stock Purchase plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree