Director, Product Marketing (Remote)

Mattermost • Alexandria, VA

332d • $180,000 - $220,000

About The Position

The Director of Product Marketing at Mattermost will play a pivotal role in driving the GTM strategy for our platform and solutions. This role requires a strategic leader who can define product positioning, create compelling messaging, and collaborate with cross-functional teams to deliver measurable business outcomes. The ideal candidate will deeply understand our target markets, including defense, intelligence, and critical infrastructure enterprises, and will be passionate about helping customers achieve resilient, mission-critical communications.

Requirements

• 8+ years of experience in product marketing, preferably in B2B and/or B2G software companies.
• Strong understanding of the public sector, defense, intelligence, and critical infrastructure markets.
• Proven experience developing go-to-market strategies for complex technical solutions.
• Exceptional storytelling and messaging skills with the ability to translate technical features into business benefits.
• Strong cross-functional collaboration skills, working closely with product management, sales, and marketing teams.
• Ability to manage multiple priorities in a fast-paced, high-growth environment.

Nice To Haves

• Experience marketing solutions on hyperscaler infrastructure.
• Understanding of key compliance and security frameworks relevant to government and defense sectors.

Responsibilities

• Develop and execute the go-to-market strategy for Mattermost’s products and solutions, ensuring alignment with company revenue goals and growth objectives.
• Develop and iterate on a clear, compelling value proposition that connects with enterprise audiences, including champions, economic buyers, implementation partners, and internal audiences.
• Work with internal content, design, sales enablement, and marketing teams, as well as external customers and partners, to translate product messaging and positioning into compelling sales and partner collateral.
• Collaborate closely with the Product and GTM teams, ecosystem partners, and PR firms to drive awareness and adoption.
• Utilize insights from listening systems and customer, partner, and ecosystem data to work with product, engineering, and GTM organizations to identify market and ecosystem opportunities.
• Conduct market research and gather competitive intelligence to inform product strategy and positioning.
• Create and deliver sales enablement materials, including playbooks, battle cards, customer case studies, and product presentations.
• Partner with the content marketing team to develop product-focused content, including whitepapers, webinars, blogs, and video assets.
• Collaborate with strategic partners to align product marketing efforts and drive joint go-to-market initiatives.
• Work with customer success to identify and develop customer advocates, capturing stories that demonstrate the value of Mattermost’s solutions in mission-critical use cases.
• Collaborate with the growth marketing team to develop targeted campaigns that drive awareness and pipeline for specific solutions and industries.
• Partner with sales, sales enablement, sales engineering, marketing, product, and GTM teams to identify and clear bottlenecks in the enterprise new logo journey.

Benefits

• $180,000 - $220,000 a year

What This Job Offers

• Job Type: Full-time
• Career Level: Director