Director, Product Marketing Manager

VSCO•San Francisco, CA

39d•$240,000 - $260,000•Hybrid

About The Position

We’re looking for a seasoned Director, Product Marketing Manager to set the vision, strategy, and operational foundation for Product Marketing at VSCO. This leader will steward how our creative tools and experiences show up in the market, ensuring our product narrative is crystal clear, differentiated, and deeply aligned to the needs of creators. In this highly strategic and hands-on role, you will own the end-to-end product marketing function. You will define the long-term roadmap, elevating the team’s craft, and driving the programs that fuel product adoption, market expansion, and brand love. You’ll partner closely with Product, Design, Growth, and Brand to influence product direction, bring breakthrough ideas to market, and ensure that the creator’s voice guides decisions at every level. As an experienced people leader, you will hire, mentor, and scale a high-performing PMM team while establishing the operating model that enables VSCO to move with clarity, speed, and cross-functional alignment. You’ll balance long-term strategy with a willingness to get into the details, ensuring both vision and execution are exceptional. This role is ideal for a leader who thrives in ambiguity, sees around corners, and is energized by building for a highly creative, fast-evolving audience.

Requirements

12+ years of product marketing experience, including deep experience in consumer mobile, creative tools, or prosumer technology.
5+ years leading and developing high-performing PMM teams, with a track record of coaching strong ICs and scaling a function.
Proven success owning positioning, messaging, and GTM for complex, multi-product portfolios with high visibility and strategic impact.
Expertise in customer research, insight development, segmentation, and translating creator needs into product and marketing strategy.
Exceptional cross-functional leadership, with the ability to influence senior stakeholders, drive alignment, and move org-wide initiatives forward.
A gifted communicator and storyteller who can simplify complexity and articulate narratives that resonate from executives to creators.
Highly analytical mindset with experience building KPIs, validating assumptions, and leveraging data to shape strategy and drive outcomes.
Comfortable operating in fast-paced, high-ambiguity, high-accountability environments.
Passion for creativity, photography, and VSCO’s mission; deep empathy for the creator mindset.

Responsibilities

Set the vision and long-term strategy for Product Marketing at VSCO, defining how we position, launch, and scale our creative tools in the market.
Build, lead, and develop a world-class PMM team, establishing systems, rituals, and frameworks that elevate execution and strategic alignment across the org.
Own company-wide positioning and messaging architecture, ensuring consistency, differentiation, and clarity across our suite of creative tools and experiences.
Drive go-to-market excellence for major launches. You lead insight development, GTM planning, and cross-functional orchestration from concept to adoption.
Shape product strategy by partnering deeply with Product and Design, representing the voice of the creator and influencing roadmap decisions with data and insights.
Drive market and competitive intelligence, guiding segmentation, personas, research, and insight synthesis to sharpen product direction and marketing strategy.
Partner with Growth, Brand, and Lifecycle teams to develop integrated campaigns that drive acquisition, engagement, retention, and expansion.
Establish and operationalize KPIs for positioning, launches, and adoption; leverage data to measure performance and continually optimize our GTM engine.
Act as a strategic force multiplier, elevating cross-functional decision-making, creating clarity, and helping VSCO operate with greater speed and focus.