Director, Product Marketing (HealthTech)

AssistRx • Maitland, FL

137d

About The Position

Under the direction of the VP of Product Marketing, the Director of Product Marketing for AssistRx will lead, support and execute go-to-market strategies that connect the value of our solutions to the needs of healthcare providers, patients, and clients. This individual will be responsible for developing compelling product positioning and messaging that resonates with target audiences, aligns with market trends and drives measurable business outcomes. The role requires strong cross-functional collaboration, creative execution and a data-driven mindset to raise awareness, accelerate adoption, and support ongoing engagement.

Requirements

• 7+ years B2B product marketing experience - preferred healthcare, health technology (SaaS) and/or patient support services
• Demonstrated success in planning and executing product marketing strategies that drive measurable results
• Experience in designing and executing multichannel marketing campaigns across the marketing lifecycle
• Familiarity with ABM, content strategy and buyer journey mapping best practices
• Experience working with UAT and demo environments, Salesforce or other CRM, Marketing Cloud, WordPress, Lead Gen platforms, Google Analytics, Figma, Confluence, SharePoint, Hootsuite/Sprout or other social management platform, Survey Monkey or other survey platform, Pendo or other in-app survey platform to execute and analyze campaign effectiveness
• Experience working with or at marketing/creative agency a plus
• Bachelor's degree in Marketing, Business, Communications, or related field
• Excellent written and verbal communication skills with the ability to simplify complex topics for diverse audiences
• Strong project management and organizational skills with a proven track record of delivering on time and within budget
• Analytical mindset with experience tracking KPIs and using data to inform decisions
• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities with minimal oversight
• Self-starter with a proactive approach to solving problems and driving initiatives forward

Responsibilities

• Own and execute product marketing strategy to support new product launches and feature enhancements – ensuring alignment from awareness through adoption and retention
• Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights and market trends to create effective marketing programs
• Conduct ongoing competitive and market research to identify trends and opportunities
• Manage research initiatives on customer needs, beliefs, mindsets and decision-making processes to inform and improve existing programs
• Support the development of compelling messaging architecture, product positioning and use cases across the AssistRx portfolio
• Develop and maintain buyer and user personas, understanding their needs, behaviors and decision-making process
• Ensure integrated launches for products, new product features and product solution - supporting the products’ movement from awareness to adoption
• Empower sales and account management teams through effective enablement content, talk tracks and sales playbooks
• Support the development of thought leadership content to increase brand visibility and credibility
• Serve as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on marketing campaign insights and best practices
• Maintain regular communication and working relationships with product, sales and account management teams, participating in internal strategy and planning meetings
• Own KPIs for product marketing initiatives, using insights to drive continuous improvement and ensuring deliverables are met on time and within budget

Benefits

• Supportive, progressive, fast-paced environment
• Competitive pay structure
• Matching 401(k) with immediate vesting
• Medical, dental, vision, life, & short-term disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree