Director, Product Marketing, Foundry

Adobe Systems Incorporated-posted 4 months ago
$163,200 - $302,400/Yr
Full-time • Senior
San Jose, CA
5,001-10,000 employees
Publishing Industries
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As Director of Product Marketing, you will shape the positioning, messaging, and launch strategies for offerings that leverage generative AI, machine learning, and automation to revolutionize enterprise creativity, productivity, and content supply chains. You'll partner across Product, Engineering, and Go-to-Market (GTM) teams to define market opportunities, validate AI-driven product strategies, and accelerate adoption among global enterprise customers.

  • Lead AI-Centric Market & Customer Insight: Build a deep understanding of enterprise customer needs, content workflows, and AI adoption drivers. Identify whitespace and high-impact generative AI use cases; translate these insights into product marketing strategies and roadmap influence.
  • Drive Enterprise AI Offering Development: Own the end-to-end product marketing process for AI-enhanced solutions-from business case development and competitive differentiation to pricing, packaging, and go-to-market activation.
  • Accelerate Growth & GTM for AI Solutions: Partner with Sales, Customer Success, and Marketing to launch AI capabilities, create sales enablement tailored to AI value propositions, and execute demand generation strategies that drive enterprise acquisition and expansion.
  • Champion Responsible AI Storytelling & Thought Leadership: Develop compelling narratives that articulate the value and responsible innovation of Adobe's AI solutions. Represent Adobe at industry events, media opportunities, and customer briefings.
  • Lead & Mentor a High-Impact Team: Manage and inspire a team of Product Marketing Managers; ensure alignment across Product, GTM, and Enablement on AI-focused positioning and launch strategies.
  • Ensure Executional Excellence: Remove barriers, validate opportunities, and deliver high-quality GTM plans and marketing assets with speed and precision.
  • 10+ years in product marketing, enterprise strategy, or related roles, with at least 3+ years in AI product marketing.
  • 3-5+ years managing or mentoring product marketing talent.
  • Demonstrated success in launching net new enterprise offerings, especially AI related solutions.
  • Deep understanding of AI concepts (e.g., generative AI, machine learning, predictive analytics) and enterprise use cases.
  • Experience with enterprise sales cycles, buyer personas, and value-based messaging.
  • BS/BA in Computer Science, Engineering, Business, or related field (MBA preferred)
  • Compensation reflects the cost of labor across several U.S. geographic markets.
  • Pay range for this position is $163,200 -- $302,400 annually.
  • Short-term incentives in the form of the Annual Incentive Plan (AIP).
  • Certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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