Director, Product Management

Tatari•San Francisco, CA

5d•$200,000 - $250,000•Hybrid

About The Position

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscapped, Saatva, and Liquid I.V ., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV. That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards , as well as honors from Digiday ( Best Connected TV Platform) , AdExchanger ( Most Innovative TV Advertising Technology ), and Business Insider ( Hottest AdTech Companies) . Tatari has also been recognized as the Best Place to Work by Inc. Magazine . Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era. As Director of Product Management, Media Buying & Optimization, you will set the vision and lead the execution of Tatari’s next generation of AI-powered media buying and self-serve platforms. You will own the product strategy end-to-end—shaping a roadmap that accelerates company growth, unlocks automation at scale, and solves complex customer problems across the TV and CTV ecosystem. Partnering closely with executive leadership, engineering, data science, and media teams, you will bring differentiated, reliable solutions to market while building and developing a high-performing product organization. Your success will be defined by your ability to translate deep AdTech expertise and AI innovation into durable platforms—and to grow strong product leaders who can scale with the business.

Requirements

8+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising; linear TV experience strongly preferred
Strong background in programmatic platforms (DSPs), media execution, and advertising operations, with the ability to translate complex workflows into scalable products
6+ years of people management experience leading Product Managers, with a proven record of developing talent, improving team effectiveness, and delivering results through others
Demonstrated success leading cross-functional initiatives across engineering, data science, design, and media operations teams with diverse skill sets and seniority levels
Exceptional communicator and influencer, capable of articulating product vision and roadmap tradeoffs to senior leadership, partners, and customers with clarity and conviction
Deeply customer-centric, with expertise in uncovering real customer needs, defining strong product requirements, and delivering solutions that create meaningful business and user impact
Proven partnership with Design to solve complex problems through research, prototyping, and high-quality user experience decisions
Passion for automation and AI-driven innovation, with practical experience applying AI to real-world AdTech workflows in a scalable, production-ready way
Pragmatic, execution-focused leader who thrives in fast-moving environments and balances innovation with operational excellence

Responsibilities

Lead and scale the Product Management organization responsible for media execution and intelligence across streaming, programmatic, and direct TV—owning the function end-to-end
Set a clear, unified product vision and roadmap for CTV and TV buying that reflects deep understanding of advertiser, agency, and media operations workflows in a rapidly evolving AdTech landscape
Drive industry differentiation through AI-powered automation, optimization, and intelligence, translating vision into executable strategy and measurable outcomes
Own prioritization across initiatives, balancing customer impact, business goals, platform scalability, and technical investment to deliver differentiated TV buying capabilities at scale
Partner closely with Engineering, Data Science, and Design to deliver reliable, high-quality platforms while maintaining speed and execution rigor
Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Go-To-Market teams to ensure alignment from strategy through launch and adoption
Act as a subject-matter leader on CTV, programmatic TV, and media execution—staying ahead of industry trends, competitive offerings, and emerging AI technologies to shape Tatari’s product strategy
Build, mentor, and develop a high-performing team of Product Managers, fostering strong ownership, accountability, and clear career growth paths