Coordinate, manage, and execute Whole Exome Sequencing (WES) and Whole Genome Sequencing (WGS) product line initiatives, including product planning, strategy, design, roadmap execution, and launch. Formulate strategies for current and future products, create Market Requirements Documents (MRDs) and Product Requirements Documents (PRDs), and oversee the product lifecycle from development to post-launch support. Collaborate with cross-functional teams (Medical Affairs, Sales, Marketing, R&D, Clinical Operations, and Quality Management) to ensure operational and commercial readiness. Commercialize new technologies such as RNA Sequencing, Optical Genome Mapping (OGM) technologies, leading efforts to develop, launch, and scale innovative solutions that address emerging market needs. Conduct market research and feasibility analyses to identify and capture opportunities for new products, working closely with finance and laboratory teams on costing and value assessments. Gather customer insights through VOC processes, network with Key Opinion Leaders (KOLs), and monitor market trends to inform product design and anticipate future market needs. Publish and maintain the product roadmap, educating stakeholders on its process and execution. Support product marketing teams in creating strategies, messaging, and materials while driving execution roadmaps to scale up genetic testing and laboratory solutions. Monitor competitors and key players in the industry. Lead and manage multiple concurrent projects with varying complexity, overcoming obstacles to ensure success.