Director, Product Management - Personalization & Monetization
About The Position
At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. Role Overview We are looking for a strategic and technically grounded Director to lead the Personalization & Monetization platforms across Fanatics’ digital ecosystem. This role will be responsible for building and scaling core intelligence layers—powering personalized user experiences, merchandising, pricing, and promotional strategies across CRM, on-site, and marketing channels. You will define the platform roadmap, partner closely with Data Science and the Digital Insights team to shape high-impact use cases, and lead a team of product managers to deliver predictive and adaptive systems that operate at scale. You will be a key thought partner in transforming Fanatics from a reactive to a proactive, data-driven experience for every fan.
Requirements
- 10+ years of Product Management experience, including 5+ years in Personalization, Recommendation Systems, or Marketing Tech, ideally within a commerce or digital media platform.
- Proven experience in leading PM teams, setting org-wide product vision, and aligning stakeholders across technical and non-technical functions.
- Strong grasp of modern personalization architecture: identity graphs, CDPs, segmentation, multi-touch attribution, and journey orchestration.
- Deep fluency with data science workflows and trade-offs—from model experimentation to production deployment.
- Demonstrated ability to work with Customer Data Platforms (CDPs) to build and activate user profiles for real-time and batch personalization use cases.
- Experience balancing short-term revenue impact with long-term platform and data infrastructure investment.
- Outstanding communication and storytelling skills, with an ability to influence at all levels of the organization.
Nice To Haves
- Experience with eCommerce ecosystems, merchandising systems, dynamic pricing tools, or experimentation frameworks.
- MBA or relevant graduate degree is a plus.
- Familiarity with tools such as Adobe Experience Platform, Segment, Amplitude, or in-house equivalents.
- Background in computer science, business administration, or similar.
- Comfort discussing technical concepts and trade-offs with engineers and non-technical stakeholders alike.
Responsibilities
- Own the long-term strategy and roadmap for the Personalization & Monetization Intelligence Platforms—including user identity resolution, customer profiling, recommendation systems, propensity models, offer/promo decisioning, and pricing signals.
- Define and prioritize high-impact use cases in close partnership with Data Science, Engineering, CRM, Pricing, and Marketing stakeholders.
- Translate business and fan needs into scalable platform capabilities, APIs, and decision engines that can power real-time personalization across multiple surfaces (CRM, onsite, email, push, etc.).
- Drive end-to-end delivery of platform products with strong attention to performance, latency, and reliability.
- Ensure compliance with data privacy and consent standards globally.
- Work hand-in-hand with Site Experience teams to embed intelligence into customer touchpoints like homepage, search, PDP, and cart.
- Partner with Engineering Leads to scope platform scalability across Fanatics' 900+ sites and 100M+ fanbase.
- Champion a culture of experimentation, measurement, and data-driven iteration.
- Build, manage, and mentor a team of Product Managers across Personalization and Monetization tracks.
- Drive a clear performance management and career growth plan aligned with Fanatics' Bold Leadership Principles.
Benefits
- We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment.
- Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future.
- At Fanatics, we’re dedicated to supporting you in all aspects of work and life.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
251-500 employees
