Director, Product Management - Firefly Hub

Adobe • San Jose, CA

1d

About The Position

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Adobe is building Firefly Hub, the central growth and onboarding experience for Firefly. Firefly Hub lives on Adobe.com and Firefly.Adobe.com and serves as the front door for learning, exploration, and activation across Firefly. It brings together quick actions, example tutorials, and trending projects to help users get value from Firefly quickly and repeatedly. Firefly Hub also exists inside Adobe’s flagship products. It is embedded across Firefly experiences such as Graph, Boards, Image Studio, Video Studio, and Mobile Studio, and extends into Adobe’s core desktop applications including Photoshop, Premiere, and After Effects. Hub is a key mechanism for onboarding, discovery, and growth across Adobe’s AI powered creative ecosystem. We are seeking a Director of Product Management to lead Firefly Hub. You will own the product vision, strategy, and roadmap for Hub and drive how creators discover, learn, and adopt Firefly across surfaces. This role partners closely with the Director of Growth and the Director of AI Content and manages a team of AI image and video content creators responsible for the projects that power Hub. This role is an opportunity to define a world class onboarding and growth experience for AI powered creativity at Adobe.

Requirements

• 8 or more years of product management experience, including ownership of growth, onboarding, or discovery experiences.
• Deep experience in building world class onboarding experiences
• Proven experience building products focused on activation, learning, and user adoption at scale.
• Strong intuition for how creators learn new tools and develop confidence through guided experiences.
• Experience leading product in a matrixed organization and influencing across engineering, design, growth, content, and go to market teams.
• Strong analytical skills with experience defining and using metrics to drive product decisions.
• A builder’s mindset, comfortable with ambiguity, fast iteration, and learning through shipping.
• Strong communication skills and ability to align cross functional partners around clear growth goals.
• Bachelor’s degree required.

Nice To Haves

• Experience managing and developing creative or content focused teams is a strong plus.
• Experience with AI powered creative tools or creative workflows is a strong plus.
• Advanced degree or equivalent experience preferred.

Responsibilities

• Define and own the product vision for Firefly Hub as the primary onboarding, discovery, and growth surface for Firefly.
• Lead the Hub product roadmap by identifying high impact growth opportunities, prioritizing features, defining success metrics, and supporting end to end delivery.
• Build onboarding experiences that help users quickly understand, try, and succeed with Firefly products and workflows.
• Ensure Firefly Hub operates seamlessly across web, mobile, and in product experiences inside Firefly apps and Adobe desktop applications.
• Partner closely with the Director of Growth to align Hub experiences with activation, retention, and engagement strategies.
• Partner closely with the Director of AI Content to plan, surface, and evolve example projects, tutorials, and quick actions.
• Manage and lead a team of AI image and video content creators, setting direction, priorities, and quality standards for Hub content.
• Translate complex AI capabilities into simple, approachable entry points that help users take their first and next steps.
• Drive rapid iteration through experimentation, A B testing, and data informed decision making.
• Share product direction and results with cross functional partners and senior leaders to align on growth priorities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director