Director, Product Management, Field Technology

GSK, Plc.-posted about 2 months ago

Full-time • Manager

Durham, NC

5,001-10,000 employees

Chemical Manufacturing

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The Director, Product Management - Field Technology will lead the management, optimization, and adoption of sales systems, and data to drive commercial effectiveness within the US Commercial Organization. This role is accountable for developing and executing strategic enhancements, ensuring system performance, and enabling field teams with the necessary tools and insights to optimize execution. The Director will act as a key partner to Sales, Digital, Data & Tech, Commercial Operations, and Analytics, ensuring alignment across functions and fostering collaboration to deliver impactful solutions. By managing a team dedicated to field technology and engaging with internal and external vendor partners this leader will deliver solutions that enhance productivity, automate processes, and support the organization's broader strategic priorities.

Act as the business lead for sales systems supporting field teams across multiple therapeutic areas, leveraging strong product management principles to prioritize and deliver impactful solutions.
Develop and implement a product roadmap for data-driven field technology improvements, considering advancements in capabilities (internal & external), ensuring alignment with business needs, strategic objectives, and coordination between personal and digital engagement channels.
Drive system enhancements, configurations, and integration efforts with internal Global Tech partners and external vendors, including Veeva CRM, Contract Sales partners, and other sales enablement platforms.
Lead cross-functional product management initiatives to enhance sales force productivity through system automation, process efficiencies, and innovative solutions.
Oversee the configuration, integration, and optimization of field tools, including Veeva CRM, leveraging external data sources, content solutions, and master data management (MDM).
Conduct user acceptance testing (UAT), training coordination, deployment planning, and user onboarding in partnership with Sales Operations.
Monitor system performance, user adoption, and support issues to drive resolution and continuous improvement while maintaining proper documentation, including user guides, SOPs, and validation protocols where required.
Serve as the liaison between field sales teams and technology partners, ensuring seamless system performance and prompt issue resolution.
Collaborate with Sales Training / Sales Operations and / or external vendor partners to create training materials, user guides, and best practices to support field adoption.
Establish and monitor adoption metrics, proactively identifying areas for improvement and driving user engagement.
Conduct onboarding and systems training for field teams to ensure effective use of tools and technologies in partnership with Sales Operations.
Partner with Commercial Data and Analytics teams and / or external vendor partners to ensure sales teams have access to timely, meaningful insights and dashboards that inform decision-making.
Work with technology teams to maintain data integrity, governance, and compliance within sales systems to include, support of Aggregate Spend reporting requirements.
Analyze system utilization data and performance metrics to provide strategic recommendations to leadership.
Build trusted relationships with Sales Leadership, Digital Data and Technology, Marketing, and Commercial Operations partners to align system capabilities with commercial priorities.
Manage relationships with external vendors, handling system reliability, ongoing enhancements, vendor selection, contract negotiations, and service-level agreements.
Lead and develop team members to build relevant skills and knowledge to deliver Field Technology priorities - near term and future roadmap.
Lead workshops and user interviews to gather feedback for continuous improvement and optimization of field technologies.

Bachelor's degree in computer science, Information Technology, or a related field.
10+ years of experience in CRM management, field technology, or sales operations with clear ownership of field technology applications.
Expertise in Veeva CRM, and other sales enablement platforms
Experience to lead system implementation, enhancements, and field adoption initiatives
Experience leading direct line and matrix teams.
Experience working cross-functionally with Sales, IT, Commercial Operations, and Analytics.
Experience in the pharmaceutical, biotech, or healthcare industry.

Familiarity with AI-driven sales analytics and emerging field technologies.
Master's degree in computer science, Information Technology, or a related field.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

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