Director, Product Management – Digital Products

ComscoreReston, VA
$155,000 - $170,000Hybrid

About The Position

The Director, Product Management – Digital Products is a senior leadership role responsible for owning and advancing Comscore’s digital measurement and planning portfolio, including Media Metrix Multi-Platform, Plan Metrix, and adjacent digital solutions. This role serves as the product sponsor and strategic owner for digital products, accountable for product vision, roadmap execution, and measurable commercial impact. You will lead the definition of what problems we solve for digital clients, set clear success criteria, and partner closely with Engineering, Data Science, Analytics, and Product Marketing to deliver scalable, high-quality products that strengthen Comscore’s position as the industry standard for digital audience measurement and planning. This role is highly visible and influential, requiring strong market judgment, executive communication skills, and the ability to align cross-functional teams around a clear product strategy.

Requirements

  • 5+ years of product management experience, including leadership of complex, data-driven products
  • Demonstrated success owning end-to-end product strategy for enterprise or industry-defining platforms
  • Strong understanding of digital media measurement, planning, and advertising ecosystems
  • Proven ability to lead through influence in highly cross-functional environments
  • Ability to anticipate market direction and translate it into clear product bets and roadmaps
  • Excellent strategic thinking, business judgment, and analytical skills
  • Experience developing and mentoring product leaders and building organizational capability
  • Polished communication and presentation skills, with comfort engaging executives and external stakeholders

Nice To Haves

  • Prior experience in digital advertising, audience measurement, or media analytics (buy-side or sell-side) strongly preferred

Responsibilities

  • Own the product vision, strategy, and roadmap for Comscore’s digital product portfolio
  • Act as product sponsor for major digital initiatives, ensuring alignment to business outcomes, client needs, and platform strategy
  • Translate market, client, and commercial objectives into clear product definitions, priorities, and success metrics
  • Lead cross-functional collaboration with Engineering, Data Science, Analytics, and Platform teams to deliver scalable, cost-effective solutions
  • Drive product decisions using customer insight, market analysis, competitive intelligence, and data
  • Balance innovation with operational excellence, ensuring products are reliable, defensible, and production-ready
  • Partner with Product Marketing to shape industry-facing narratives, thought leadership, and go-to-market strategy
  • Guide and develop a high-performing team of product managers, setting clear expectations and raising the bar on product craft
  • Represent the digital portfolio with executive stakeholders, key clients, and industry partners
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