Director, Product - Customer Acquisition

BillGO, Inc.•Fort Collins, CO

About The Position

BillGO is seeking a Director of Product, Customer Acquisition to define and drive the strategy for acquiring new customers across BGX. This role is responsible for creating the business intent and product vision behind acquisition capabilities, ensuring alignment between go-to-market execution and internal product and engineering delivery. You will lead the development of acquisition-focused product experiences and platforms that enable scalable growth, partnering closely with marketing, engineering, data, and go-to-market teams. This role sits at the intersection of growth strategy, product innovation, and execution, ensuring BillGO can efficiently attract, convert, and onboard new customers. 💥 Why This Role Matters This role is critical because it connects BillGO’s growth ambitions with the product capabilities required to achieve them. By defining the strategy and ensuring alignment between go-to-market efforts and internal delivery, this role enables scalable, efficient customer acquisition. Without this role, acquisition efforts can become fragmented between marketing and product; with it, BillGO gains a unified, strategic approach that accelerates growth, improves conversion, and ensures the organization builds the right capabilities to win in the market.

Requirements

8+ years of experience in product management, with a focus on growth or acquisition
Proven track record of delivering products & experiences that optimize the customer acquisition funnel
Experience defining product strategy and leading roadmap execution
Strong analytical and problem-solving skills
Deep understanding of digital acquisition metrics (response metrics, conversion metrics, CAC, LTV/CAC, etc.) and performance marketing ecosystems
Experience with cohort analysis and segmentation
Ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work.
Strong experience working cross-functionally with marketing, engineering, and data teams

Nice To Haves

Experience in fintech, payments, banking, or lending
Experience with customer experience mapping
Experience with process engineering frameworks (LEAN, Six Sigma, etc.)

Responsibilities

Acquisition Product Strategy & Vision Define and own the product strategy and roadmap for customer acquisition capabilities across BGX
Translate business growth goals into scalable product solutions that drive acquisition
Identify new opportunities to improve conversion, onboarding, and early customer experience
Go-To-Market Alignment Partner with marketing and engineering teams to align product capabilities with GTM strategies
Ensure product readiness supports campaign execution, targeting, and channel expansion
Drive alignment between product delivery and external market needs and timelines
Product Development & Delivery Collaborate with engineering to deliver high-impact acquisition features and platforms
Define clear requirements, success metrics, and prioritization frameworks
Balance speed, scalability, and technical feasibility in product decisions
Performance & Optimization Define and monitor acquisition KPIs (conversion, CAC, activation, funnel performance)
Use data and experimentation to continuously improve acquisition outcomes
Partner with analytics to ensure measurement frameworks support decision-making
Cross-Functional Leadership Serve as the central point of alignment across product, engineering, marketing, and growth
Influence stakeholders and drive clarity on priorities and trade-offs
Build and mentor product team members as the function scales