Director PR Events & Influencer

Crocs • Westwood, MA

405d • $170,000 - $180,000

About The Position

The Director of PR Events & Influencer at HEYDUDE is responsible for leading global marketing efforts to enhance brand and product awareness through strategic public relations and influencer activations. This role involves collaborating with various teams to develop impactful storytelling and execute marketing campaigns that resonate with consumers and media alike.

Requirements

• Bachelor's degree in public relations, mass communications, journalism, or a related field.
• 10+ years of PR agency or brand experience in a fast-paced environment.
• Proficient in project management and leading cross-functional teams.
• Ability to lead regional teams in developing and executing global strategies.
• Detailed understanding of general PR and marketing principles.
• Advanced analytical skills to translate complex data into actionable strategies.
• Strong consumer focus and passion for product and brand building.

Nice To Haves

• Experience in the footwear industry.
• International media experience.

Responsibilities

• Strategically build and coordinate global consumer PR and Influencer strategies and activations.
• Develop detailed annual planning for brand and product support and storytelling.
• Drive communication strategies for coordinated marketing campaigns, product launches, and collaborations.
• Identify real-time quick-strike opportunities while leading strategy and activation.
• Plan and complete in-market activations and product showcasing events for consumers and media.
• Craft strategies, tools, and templates to scale PR-focused marketing and influencer activations globally.
• Coordinate with the PR agency for progress updates, project tracking, and budget management.
• Build detailed PR activation plans for Global Marketing, including media materials and timelines.
• Coordinate with regional teams for local implementation of PR strategies.
• Continuously measure and analyze the value of PR to guide actionable optimization recommendations.
• Act as the primary point of contact for media inquiries and interview requests.
• Offer strategic advice to the coordinated marketing group regarding PR assistance and event activations.
• Collaborate with various departments to establish objectives, budgets, and ROI measures for events.
• Monitor media trends in footwear and related categories to activate strategies as needed.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Disability insurance
• AD&D insurance
• Paid time off
• 401(k) matching

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Leather and Allied Product Manufacturing
• Education Level: Bachelor's degree