Director, Pfizer Brand Campaigns

Pfizer

278d • $169,700 - $282,900

About The Position

The Brand Strategy and Campaigns team is responsible for leading the enterprise brand strategy and launching compelling and corporate campaigns and brand acts that build trust and brand equity. The Director, Brand Campaigns is a critical member of this team responsible for leading the strategy, development and execution of integrated Pfizer brand campaigns that span multiple audiences and channels. Reporting to the Head of Brand Campaigns, this is a unique opportunity for a dynamic and ambitious marketer to develop breakthrough campaigns that inspire and engage global audiences and drive affinity and awareness for a world class healthcare brand.

Requirements

• Bachelor's degree
• 10+ years of experience in brand or consumer marketing or at an award-winning agency leading integrated campaigns for global brands
• Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
• Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company
• Preference for global experience across markets, cultures, and languages
• Track record of successfully pulling through brand campaigns across owned digital channel ecosystem, partnering with media to develop unique brand amplification opportunities and executing earned strategies that grow brand value and relevance
• Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization
• Exceptional collaboration skills - can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships
• Thrives in a high energy environment and works effectively in unchartered territory
• Ability to drive team to results, take accountability and meet deadlines
• Strong business acumen and strategic thinking - ability to establish leading and lagging indicators for the brand and adjust strategies based on performance
• Uphold Pfizer's Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

Nice To Haves

• Advanced degree
• Experience across industries; strong knowledge of or experience in marketing within the life sciences / pharmaceutical industry is a plus

Responsibilities

• Lead the development of integrated corporate campaign strategies across Pfizer's owned, earned and paid ecosystem
• Synthesize and deeply understand brand, audience, and competitive insights to develop campaigns that build enduring brand equity and deliver business value
• Lead cross-functional teams across media, analytics, technology and operations, to flawlessly launch campaigns across channels, geographies and audiences
• Identify, establish and own key brand partnerships to deliver meaningful brand acts that connect with patients and healthcare professionals
• Oversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution, ensuring clear scopes of work, excellence in creative and production and timely and efficient budget management
• Partner closely with corporate affairs, R D and biopharma leadership to ensure that campaigns are tightly aligned with and amplify Pfizer's broader enterprise narrative and scientific strategy
• Partner with analytics and insights team to develop KPI framework and establish ongoing brand tracking

Benefits

• 401(k) plan with Pfizer Matching Contributions
• Additional Pfizer Retirement Savings Contribution
• Paid vacation, holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree