Director, Personalization & Communication

Coach America • New York, NY

387d • $130,000 - $150,000

About The Position

The Director of Personalization and Communication is a pivotal leadership role within the North America Marketing team at Coach. This position is responsible for developing and implementing strategies that enhance personalized customer journeys and optimize communication channels, including email marketing, SMS, and the Coach Insider loyalty program. The role focuses on leveraging data and insights to create tailored messaging that resonates with customers, ultimately driving brand loyalty and repeat purchases.

Requirements

• Proven experience in marketing strategy development and execution.
• Strong analytical skills with experience in data analysis and customer segmentation.
• Excellent communication skills with a focus on personalized messaging.
• Experience with marketing technology and tools relevant to personalization.
• Ability to manage vendor relationships effectively.
• Leadership experience in managing and mentoring a team.

Nice To Haves

• Experience in the fashion or retail industry.
• Familiarity with loyalty programs and customer engagement strategies.
• Knowledge of current trends in personalization technology.

Responsibilities

• Develop and execute a comprehensive communication strategy aligned with brand goals.
• Utilize data-driven approaches for customer segmentation based on various factors.
• Create and oversee tailored content for emails, SMS, and marketing materials.
• Leverage data analytics to gather insights on customer behavior and satisfaction.
• Collaborate with the Martech COE team to implement necessary tools for personalization.
• Integrate the Coach Insider program into everyday communication and measure its impact.
• Conduct A/B testing to evaluate personalization and communication strategies.
• Manage relationships with MarTech, CRM, and Creative Agency vendors.
• Lead and mentor a team responsible for executing personalization initiatives.

Benefits

• Competitive salary range of $130,000 to $150,000 annually.
• Opportunities for professional development and career growth.
• Inclusive work environment with a focus on diversity and equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Support Activities for Transportation
• Education Level: No Education Listed