The Director of Performance Marketing will lead and execute high-impact paid media campaigns across B2B SaaS, PLG, and e-commerce channels. This role combines strategic planning with hands-on execution to drive trial acquisition, revenue growth, and brand visibility. You will manage cross-channel budgets, optimize campaigns for ROI, and implement advanced analytics and machine learning techniques to improve performance. Collaborating closely with sales, product, and marketing teams, you will guide a high-performing team while shaping scalable media strategies. The ideal candidate thrives in a fast-paced environment, leverages data to make decisions, and is passionate about growth, experimentation, and continuous optimization.