Director, Performance Marketing & Analytics
About The Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.
Requirements
- High level of technical proficiency with extensive experience in building and operating marketing & web tech stack
- Highly proficient with hands-on experience in SEM, programmatic display, Google Analytics, CRM, Tiktok Shop, Amazon Ads
- Technical knowledge of HTML, CSS, conversion tracking, tag management.
- Senior-level digital role within digital marketing space. 6+ years experience in a hands-on digital marketing role.
- Strong competencies in analytics, customer-centric, and a data-driven approach to determining root cause and counter measures
- Experience leading and delivering digital engagement capabilities and platforms
- Excellent leadership and team management skills
Responsibilities
- Responsible for developing and executing a comprehensive digital marketing strategy that aligns with company's objectives.
- Owns implementation of campaign strategies throughout all stages of customer's lifecycle, including awareness and conversion.
- Grow paid media performance marketing capabilities to drive digital brand awareness, engagement and conversions.
- Lead web & paid media teams to build out marketing tech stack and own digital operations to build out data-driven ecosystem that drives digital KPIs.
- Build out 360 analytics, including end-to-end tracking and measurement of KPIs that align to strategic measures and business objectives.
- Support cross-functional teams with digital marketing and web initiatives for evergreen and product launches.
Benefits
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
