Director, Performance Analytics

Edelman•Los Angeles, CA

72d•$86,000 - $139,000

About The Position

Edelman Data & Intelligence (DXI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission. We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful. DXI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DXI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world. To learn more, visit: https://www.edelmandxi.com We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Data is the fuel for innovationâbut only if you know how to harness its power. At DxI, we don't just collect data; we unlock its full potential. We decode audiences, uncover hidden opportunities, and spark strategic breakthroughs that drive game-changing creativity. By blending technology, creativity, and strategy, we transform raw data into powerful insights that inspire bold ideas and fuel next-level innovation. If you're passionate about turning numbers into narratives and insights into impact, this is the place and role for you.

Requirements

8+ years of experience in integrated marketing, insights, data analytics, or strategy within an agency or brand-side environment.
A proven ability to drive strategic conversations with clients and uncover new opportunities for data-driven growth.
A deep curiosity about human behavior and cultural shifts, using insights to shape marketing strategies.
A strong grasp of research methodologies, brand strategy, and marketing models to inform decision-making.
Exceptional storytelling skills, with the ability to translate data into actionable insights and persuasive recommendations.
Strong expertise in digital marketing channels (social, creators, paid media, SEO, SEM, email marketing, etc.) and analytics platforms (Sprinklr, Tubular, Brandwatch, Captiv8, etc.).
A bachelor's degree in business, marketing, economics, statistics, or a related field.

Responsibilities

Lead with Impact - Oversee a dynamic portfolio for a top-tier tech brand, using data-driven strategies to fuel bold storytelling across social, creator, and earned media.
Turn Data into Stories - Transform complex analytics into compelling narratives that inspire teams, shape creative direction, and drive smarter decision-making.
Elevate Performance - Design cutting-edge measurement frameworks that go beyond basic metricsâassessing campaign success, optimizing strategies, and unlocking new growth opportunities.
Collaborate & Innovate - Partner with strategy, account, and creative teams to seamlessly weave insights into marketing initiatives, ensuring data fuels breakthrough ideas.
Lead & Inspire - Mentor and develop a team of high-performing professionals, fostering a culture of curiosity, collaboration, and innovation.
Empower Clients - Guide brands in adopting insight-driven strategies that amplify their impact, drive engagement, and uncover new opportunities for expansion.
Drive Business Success - Monitor and analyze financial performance, optimizing resources, maximizing efficiency, and ensuring every project delivers value.