GSK-posted 11 days ago
Full-time • Director
Hybrid • Philadelphia, PA
5,001-10,000 employees

Are you looking for a challenging commercial role that allows you to influence a broad range of global leaders and helping to shape regional marketing solutions? If so, this Product Brand Management Director role could be an exciting opportunity to consider. Business Introduction GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. Position Summary As the Patient Strategy lead for Anti-infectives, you will develop and lead Patient strategy and Patient-centric commercial models, reporting to the Sr. Director, Portfolio Commercialization, Anti-Infectives. Responsibilities include developing launch plans and exploring various commercialization approaches for our Anti-Infective portfolio, including three launches anticipated over the next two years. You will lead in a matrix environment of cross-functional stakeholders and closely collaborate with the DTC Lead for Anti-Infectives, who will focus on brand promotion and media deployment across the portfolio. This role also has a strong external focus to identify and explore innovative channels and commercialization approaches. This is a highly visible and strategically important role for GSK as we re-enter the anti-infective market establishing a broad franchise in an environment where Patient Journeys become more fluid and complex, both online and offline. We are looking for an inspiring commercial leader who can seamlessly interact with Senior Stakeholders across the US, Global and external market. This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

  • Deeply understand Patient Journeys for portfolio assets and develop strategies to address pain points
  • Build new commercialization channels for the Anti-Infectives portfolio, incl. Direct-to-Patient (DTP)
  • Assume business ownership of the DTP platform, incl. risk management plans
  • Create launch plans for selected assets in the Anti-Infectives portfolio, ensuring successful execution and market entry.
  • Drive external partnerships and innovation initiatives, including identification and testing of new opportunities to market our products differently and maximize our ambition.
  • Set direction and ensure strategic alignment across functional stakeholder groups
  • Maintain detailed understanding of disease and competitive marketplace
  • Foster an environment of innovation, inclusion, challenge, trust and development
  • BS/BA with 6–8 years of marketing or relevant commercial experience, including a minimum of 3 years in US biopharma marketing.
  • Ability to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC).
  • Ability to travel  25%
  • BS/BA with 8–10 years of marketing or relevant commercial experience, including a minimum of 4 years in US biopharma marketing.
  • Experience in US healthcare anti-infectives brand marketing.
  • Consulting and/or Business Development experience.
  • Experience in direct people management; and/or significant enterprise/matrix leadership.
  • Strong interpersonal skills and ability to build effective working relationships in a matrix environment.
  • Proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
  • Experience working with global launch/marketing teams.
  • Demonstrated broad commercial experience, including: Brand lifecycle management Product launch; Category creation Customer insight, Messaging, campaign, creative development Category / disease and product strategy development Tactical plan development/execution, including integrated channel mix
  • Understanding of channels, pricing, and market access strategies
  • Drives market and brand opportunity analysis and develops actionable brand insights
  • Recognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needs
  • Demonstrated sense of ownership for the shared success of the team and asset
  • Thrives in a fast-paced, dynamic, competitive environment
  • Competitive mindset; feels driven to conquer uncharted territory.
  • Strong written and verbal communication skills
  • Strong business & scientific acumen, learning agility
  • Ability to influence at all levels & build strong relationships in a matrix environment
  • Experience influencing without direct authority across cross-functional teams
  • Demonstrated success in developing & executing brand marketing plans
  • Ability to define, track, analyse key performance measures and make data-driven decisions
  • Financial acumen and P&L mindset
  • Strategy development, particularly in complex and novel environments
  • Ability to prioritize, pivot, and manage multiple projects simultaneously
  • Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
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