Director, Partnership Marketing (myDG+)

Dollar General•Goodlettsville, TN

12d

About The Position

The Director, myDG+ Partnerships will be responsible for developing and maintaining strategic third party partnerships and their value benefits offers within the myDG Delivery program. The role will also be responsible for ancillary DG benefits mgmt. while driving holistic incremental member value and program differentiation.

Requirements

Ability to build and maintain relationships across all levels of organization
Identify and manage new partnership growth opportunities for the broader organization and program
Superior communication and interpersonal skills
Strong problem-solving skills
Bachelor’s degree in Marketing, Business Administration, Retail Management preferred
Experience leading cross functional teams and initiatives with a retailer
8+ years in retail marketing / retail media, with at least 3 years in a senior leadership role

Responsibilities

Research and vet prospected third party partners that over-index with the DG customer and fall within the targeted partner verticals for exclusive benefit offers within the program
Assist with the creation of initial partner facing presentations with go to market and creative teams
Effectively secure NDA in advance of presenting to targeted companies on myDG Delivery partnership opportunities
Route aligned partnership agreements for final review and execution with legal
Integrate and plan partner benefit offerings into the myDG Delivery program, ensuring advertising benefits of both in store and digital media are fully executed
Set up initial tech integration calls with each partner and cross functional DG teams (IT, product, and agency partners)
Develop acquisition and retention strategies, actively monitor KPI’s, and recommend enhancements to partnership benefits to drive sustained growth
Provide reporting dashboard / prepare reporting status with each partner
Define partner off boarding process and procedure
Partner with the DG IT and Product team to help activate all DG exclusive promotional events within the program
Effectively plan and activate along side DG digital coupon partner to promote exclusive DG Digital Coupon offers for members within the myDG Delivery program with merchants and vendor community prior to program launch
Manage other key DG benefits and reporting within program as assigned