Director, Parent Community Implementation

The College Board

3d•$80,000 - $130,000•Remote

About The Position

As Director, Parent Community Implementation, you will coordinate cross-functional programming, content and go-to-market efforts to expand reach and engage parents and caregivers on BigFuture.org. You will be responsible for implementation of a new national parent and caregiver advisory council to better understand our audience. Informed by audience insights, you will manage a new parent community on BigFuture.org featuring parent-first content and events. You will manage a strategic, coordinated set of activities to reach, engage and grow the parent and family audience in partnership with other College Board teams including BigFuture Product, Engagement and Reach: Students and Families and Customer Engagement.

Requirements

7+ years of experience implementing go-to-market, marketing, and/or content strategies
Knowledge of college and career readiness preferred
Understanding of and empathy with parent and caregiver audiences
Oriented to using goals to prioritize work, gauge success, identify problems, and reprioritize
Track record of collaborating cross-functionally to refine and implement plans
High attention to detail and strong use of visible project planning systems
Experience producing websites, video, and other content for social media
Ability to use tools like Microsoft Excel, Tableau, and Adobe Analytics to track and analyze data
Comfort with ambiguity and ability to translate high-level strategy into operations and tactics
Willingness to pivot and innovate regularly based on user data and feedback
The ability to travel 1-3 times a month to College Board offices or on behalf of College Board business
A passion for expanding educational and career opportunities and mission-driven work
Authorization to work in the United States for any employer
Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and a comfort learning and applying new digital tools independently and proactively.
Clear and concise communication skills, written and verbal
A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input.
A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.
A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success.

Responsibilities

Own development and refinement of the BigFuture Parent Community web page elevating BigFuture resources
Produce short, parent-first micro-topic videos, articles, resources and other content to equip parents and caregivers to support their teens throughout future planning
Produce all aspects of BigFuture Live events for families and caregivers, including developing event plans, sourcing speakers, packaging event content into video cutdowns, and promoting events in partnership with Engagement and Reach
In partnership with our Engagement and Reach and Product teams, implement efforts to measurably grow the parent community and deepen engagement with content
Track parent community engagement metrics with the web page, content and live events to inform future strategy
Implement recruitment, selection and cultivation strategies to ensure a representative group of families from across the country
Own implementation of strategy, agendas and follow-up for a national parent advisory committee to increase understanding of families' pain points, needs and wants
Monitor and implement surveys, focus groups and other efforts to understand the parent audience and synthesize findings, user needs and implications for BigFuture in partnership with Learning and Assessment
Monitor the college and career planning landscape serving parents and synthesize and share new developments in the BigFuture
In partnership with the Product team, surface recommendations and insights from the parent community to inform product roadmap and future solutions
Implement BigFuture partnerships with parent-focused organizations to generate and promote content to build awareness and grow reach
Identify and implement new strategies to reach and engage parents where they are to boost awareness of BigFuture with the audience
Develop flyers, slide presentations, infographics and other assets to inform and inspire parents and caregivers about the value of BigFuture
Partner with Engagement and Reach to implement strategies to increase parent traffic and enrollment via channels including email, paid media and organic social