Director, Paid Social - (Remote MST or PST)

DEPT®•Denver, CO

1d•Remote

About The Position

Directors, Social are ultimately responsible for building and managing high-performing, efficient and effective teams to best service their clients. Their top priorities are strong client growth/retention and employee growth/retention. Directors, Social should be able to lead cross-functional teams to deliver excellent paid social strategy and performance recommendations for their clients based on DEPT’s best practices. They are effective communicators who can inspire and motivate teams to achieve and exceed client goals based on their deep understanding of the ins and outs of their clients’ businesses (not just digital) and they proactively bring innovative strategy, holistic ideas, and leadership to help clients meet their overarching business goals.

Requirements

A minimum of 8 years’ paid social experience and a minimum 3 years of experience in a client-facing marketing role
Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
A deep understanding of paid social platforms such as Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn, etc and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary.
The ability to audit an account and present actionable insights to a client
The ability to participate whether it is behind the scenes or client facing for business pitches representing paid social
The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)
Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements

Responsibilities

Developing the social expertise of your direct reports, providing mentorship, feedback and coaching on paid social best practices.
Maintaining a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc.
Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared success.
Developing a deep working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, as well as a core understanding of Growth Services (Programmatic, Decision Sciences, Creative, SEO/CRO). They should have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals.
Staying up-to-date on all information disseminated across the agency to ensure their track is adopting best practices and testing recommendations prioritized by the agency.
Serving as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance, etc.
Managing all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward.
Ensuring successful onboarding of all new clients within your track - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start.
Successfully scaling layers of management and ensuring career pathing/goals are being established for every member of your team.
Identifying succession plans for your team and cultivating talent development for upward mobility.