Director, Paid Social & Programmatic Marketing

Squarespace•New York, NY

7d•Hybrid

About The Position

We are looking for an accomplished marketing leader to continue to grow and guide our in-house Paid Social and Programmatic media teams to drive business impact, accelerate global expansion across Squarespace’s suite of products. As the Director of Paid Social & Programmatic, you will lead a team of seasoned, strategic media experts to develop and execute both Brand and Direct Response campaigns across global markets, translating strategic priorities and opportunity briefs into media strategy recommendations, then optimizing while in flight to drive impact. You’ll work with key media partners across creative, finance and marketing analytics to maximize the value of our investment and relationships, while ensuring that Squarespace continues to be on the cutting edge of media innovation, marketing measurement and consumer usage trends. You know the advertising ecosystem deeply, you’re a passionate and experienced developer of high-performing talent, and you’re laser-focused on business outcomes, both long and short term. You are intellectually curious and can define “what’s next” using data, consumer insights, and company priorities. You’ll report into the VP, Media and can work hybrid from our NYC Headquarters or remotely from an approved US State.

Requirements

12+ years of experience in performance marketing with proven impact on business outcomes; experience with SaaS or subscription brands preferred; experience with global programs preferred
Comfort and experience planning and optimizing media channel investment and strategy in response to briefs spanning different funnel objectives (Brand, DR, etc), customer targets, and business contexts
Demonstrated success using data to inform plans and optimize in-flight; fluency with both brand and DR measurement metrics and analytical approaches; familiarity with key marketing technology offerings and requirements
A collaborative approach, with experience influencing cross-functional teams in a complex organization and a track record of building productive relationships with a broad range of internal partners
Flexibility and comfort with ambiguity; able to define priorities and identify trade-offs when faced with overlapping needs
Skilled presenter and communicator, ready to deliver insights and recommendations to a wide variety of audiences, including executive leadership
Proven success leading and developing a high performing team; ideally, experience across both in-house and agency (or in-house agency) support models
Listening, empathy and mentorship skills are a must; a considerate and thoughtful partner who prioritizes team success and creates a culture of creativity, collaboration and innovation

Responsibilities

Own the day-to-day media budget for the respective channels and be accountable for key performance indicators around CAC and ROAS
Lead media plan development and execution across paid social, programmatic display and OLV
Continually optimize within and across channels and markets to maximize media impact on near-term subscription and revenue return (Direct Response) and market-level brand goals (Brand); work with internal analytics teams to test and analyze key elements
Strengthen relationships with key and emerging advertising publishers and platforms to ensure Squarespace has access to best-in-class media capabilities; stay informed of industry trends, technological advancements and evolving consumer behaviors and proactively integrate these in a test-and-learn fashion
Support Squarespace’s international expansion goals by aligning media initiatives with market priorities, informing localized creative briefings, and establishing an effective flow of information between Digital Media and Go-to-Market teams
Partner with our Marketing Analytics and Marketing Technology teams to define requirements, assess opportunities and prioritize initiatives
Oversee and improve processes across a high-performing in-house team, including developing and refining a point of view on in-house vs. agency use cases as we expand our efforts into more global markets and provide support for additional Squarespace products
Define and socialize our team’s offering internally to improve cross-functional alignment and support a shared services approach