Director, Paid Media

Weber Shandwick-posted about 1 month ago

$100,000 - $130,000/Yr

Full-time • Director

New York, NY

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The Account Director, Paid Media, is a management position accountable for all aspects of assigned clients’ paid media programs. The Account Director is responsible for managing a team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.

Successfully build, grow and “own” client relationships.
Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
Lead strategic and tactical planning activities.
Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategies
Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
Manage and be accountable for client budgets and timelines, oversee reports and client billing
Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
Keep abreast of media and industry trends that impact your client’s business
Manage and develop a team of direct reports.
Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills, while motivating their interests and challenging them
Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry
Work closely with team to set brand strategies and develop media plans
Accurately, objectively and constructively evaluate performance of direct reports
Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members
Foster an environment which encourages intelligent risk taking, innovation and creativity
Exhibit ambition by driving agency thought leadership and new business
Actively participate in new business pitches
Help own the financial aspects of your team – profitability by client, staffing needs, etc.
Partner with Media and Finance operations as it relates to media billing
Assist VP with media operations process and compliance of team members

8+ years of paid media experience with strong client and team leadership qualities, preferably with some experience in healthcare and pharmaceuticals
Experience planning and buying across online and offline media channels
Strong analytical skills and understanding of KPI’s and attribution
Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
Experience working with media management tools (e.g. Mediaocean)

Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays – Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit

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Director, Paid Media

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