The Director, Paid Media & CRM for North America is a strategic and performance-driven leader responsible for overseeing all aspects of paid media, CRM, and marketing analytics. This role drives customer acquisition, retention, and revenue growth by leading integrated campaigns that are measurable, insight-led, and aligned to Pandora's commercial priorities. This position is accountable for media-driven revenue projection modelling and channel-level investment strategies that map directly to quarterly revenue targets and EBIT goals. The Director partners closely with Finance to ensure media and CRM plans are aligned with financial forecasts and deliver on both topline and profitability objectives. Leading a team and managing agency partners, the Director is responsible for driving full-funnel media performance across TV, Digital Video, Paid Social, SEM, Programmatic Display, Custom Digital Media, and CRM. They serve as the strategic lead in overseeing agency execution, ensuring all partners deliver against performance KPIs, efficiency goals, and business targets. This highly visible role works cross-functionally with Go-To-Market, Public Relations, Creative, Influencer, and Global Marketing teams to ensure integrated media and CRM strategies are fully aligned across functions. The Director also oversees insights and analytics for the region-translating data into clear performance narratives, optimization plans, and actionable recommendations that inform both regional and global strategy.