Director, Owned Media

Warner Bros. Discovery•Burbank, CA

95d

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe. The Job: The Director of Owned Media & Audience Growth is responsible for shaping and executing the vision for Warner Bros. Games’ owned ecosystem spanning CRM, email, push, in-game messaging, web, and ad monetization. This role drives engagement, retention, and monetization across console, PC, and mobile games through data-informed lifecycle marketing and personalized player experiences. Partnering closely, this leader will define the owned media roadmap, ensuring strategies are insight-led (in collaboration with Market Intelligence & Insights), technically scalable (in partnership with Core Tech & Services), and fully aligned to each franchise’s go-to-market strategy. The role blends strategic thinking with operational delivery with designing, orchestrating, and optimizing programs that strengthen player relationships and drive commercial impact. The Director will also mentor and grow a high-performing team responsible for CRM, CDP operations, campaign orchestration, and experimentation.

Requirements

8+ years of experience in growth, lifecycle, CRM, or audience marketing within digital, media, streaming, gaming, or subscription-based businesses.
Proven ability to translate business goals into lifecycle strategies that drive measurable growth.
Demonstrated experience managing high-performing teams and collaborating cross-functionally with marketing, data, and technology partners.
Expertise in CRM, CDP, and marketing automation systems (e.g., Salesforce Marketing Cloud, Braze, Iterable, or equivalent)
Strong technical understanding of data architecture, APIs, identity resolution, and integration workflows
Proven ability to design and optimize customer journeys and multichannel orchestration
Strong analytical mindset; able to define metrics, interpret data, and drive continuous improvement
Deep understanding of segmentation, modeling, and campaign measurement frameworks
Excellent written and verbal communication skills with the ability to influence senior stakeholders
Experience operating within complex, matrixed organizations
Strong leadership, collaboration, and people-management capabilities
Experience in entertainment, gaming, or subscription services
Familiarity with content discovery and cross-promotion within digital platforms
Understanding of privacy and data governance (GDPR, CCPA) and audience export compliance
Experience partnering with media or distribution teams for integrated campaigns
BA/BS Required

Nice To Haves

MBA preferred

Responsibilities

Owned Media and Growth Strategy: Define the long-term roadmap for owned media capabilities (CRM, CDP, personalization, segmentation, journey orchestration). Develop the strategic framework for audience growth, retention, and monetization. Align business and marketing goals with platform capabilities and data insights.
Journey Design & Lifecycle Orchestration: Architect and operationalize customer journeys across key lifecycle stages (onboarding, engagement, upsell, retention, reactivation). Partner with analytics, product, and creative teams to implement journey logic, messaging triggers, and testing frameworks to optimize performance.
Campaign Planning & Execution: Lead cross-channel campaign planning and execution across email, push, in-app, SMS, and other owned touchpoints. Collaborate with studio, content, and marketing teams to align promotions and cross-promotional activations across divisions (e.g., HBO Max, WB Studios).
Audience Segmentation & Data Strategy: Partner with data and analytics teams to define segmentation models, propensity scoring, and lookalike targeting. Ensure data integrity, governance, and compliance across all owned media programs and integrations.
Technical & Platform Leadership: Manage the technical roadmap with internal engineering and external vendors across CRM, CDP, and automation systems. Oversee integrations, data flows, identity resolution, and compliance with privacy regulations (GDPR, CCPA).
Cross-Functional Integration & Evangelism: Serve as the internal advocate for owned media strategies, driving alignment across product, creative, data, and growth marketing teams. Partner with divisional stakeholders to scale best practices and unlock cross-promotion opportunities
Team Leadership & Operations: Hire, mentor, and manage a high-performing team of managers, analysts, and campaign leads. Define workflows, SLAs, campaign calendars, and quality controls. Foster a culture of experimentation, accountability, and operational excellence.
Performance Optimization & Measurement: Define KPIs, measurement frameworks, and dashboards to monitor campaign performance, ARPU uplift, retention curves, and ROI. Translate insights into actionable strategies that drive measurable impact.