Director, On Premise Channel Lead - Remote (EST/CST)
About The Position
At Green House, we’re more than a creative engagement agency—we help brands grow. By combining creativity with strategy, we deliver measurable, real-world impact where it matters most. As a Frontline First agency, we bring brands to life through strong partnerships, retail execution, and smart, data-driven activation. We believe the best results come from blending creative thinking with commercial strategy, and we’re proud to work with some of the most recognized and exciting brands in the industry. The Director, On-Premise (Non-Alc) is responsible for driving brand engagement, managing key trade partnerships, and leading program execution within the on-premise/HORECA channel. This role requires a balance of strategic thinking and hands-on execution, with a strong focus on building relationships, delivering impactful activations, and supporting trade advocacy and education initiatives. You’ll partner closely with internal teams and external stakeholders to bring brand strategies to life at both national and local levels.
Requirements
- 5+ years of sales and/or marketing experience (beverage or CPG preferred)
- Experience managing direct reports
- Strong relationship-building and networking skills
- Valid driver’s license and ability to travel within the market (up to ~40%)
- Excellent communication, presentation, and public speaking abilities
- Proven ability to collaborate across teams and stakeholders
- Strong business acumen and proficiency in Microsoft Office tools
- Understanding of social media and its role in brand activation
- Willingness to work non-traditional hours, including evenings and weekends
Responsibilities
- Build and maintain relationships with key on-premise accounts
- Lead guest marketing execution and ensure alignment with brand strategy
- Oversee and execute activations and on-premise programs
- Develop and deliver trade education programs, including training modules and brand academies
- Act as a subject matter expert supporting field coaching and execution
- Drive engagement initiatives with trade partners
- Establish localized brand partnerships to enhance market presence
- Collaborate with influencers and trade professionals to build brand advocacy
- Support execution of influencer and earned media campaigns
- Partner cross-functionally with internal teams to align on strategy and execution
- Support trade shows and industry events
- Ensure programs are executed in line with brand standards and objectives
- Track and report on program performance and KPIs
- Manage budgets, expenses, and CRM updates
- Maintain clear communication with internal and external stakeholders
Benefits
- Health & Wellness: Comprehensive medical, dental, and vision coverage to support you and your family
- Unlimited Paid Time Off: Generous flexibility to support work-life balance and personal well-being
- Paid Holidays: Company-observed holidays to ensure time to recharge and disconnect
- Equipment Provided: Company-issued tools to set you up for success from day one
- Growth Opportunities: Clear paths for professional development, skill-building, and internal mobility
- Innovative Work Environment: Collaborate with high-performing, creative teams in a fast-paced, supportive culture
- Referral Bonus Program: Earn rewards for bringing great talent into the organization
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
101-250 employees
