Director Omnichannel Strategist- Solid Tumors

Bristol-Myers Squibb • Lawrence Township, NJ

245d • Hybrid

About The Position

The Omnichannel Strategist acts as the single point-of-contact from Worldwide Commercialization Excellence (WCE) to brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams to lead digital and media channel planning in collaboration with our business partners and leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives (including HCP, Patient, Medical). This role requires a deep understanding of digital media (HCP and DTC), marketing technologies, data analytics, and artificial intelligence to drive data-informed decision-making and campaign performance throughout the customer journey.

Requirements

• Bachelor's degree required; MBA preferred
• Minimum 8+ years of experience in Digital / Omnichannel Marketing leadership, including marketing technology, strategy, analytics, campaign execution, and AI applications in marketing

Nice To Haves

• Deep experience with omnichannel marketing across personal and non-personal channels
• Familiarity with martech platforms (CRM, DMP, CDP, automation, orchestration, DAM)
• Proficient in using data to inform marketing strategy and execution
• Experience leveraging AI for targeting, content recommendation, and campaign optimization
• Demonstrates ability to lead cross-functional teams, drive innovation, and foster collaboration

Responsibilities

• Lead/coach a cross-functional team across one or multiple markets to pull through omnichannel media plans, brand campaigns, tactics and programs - driving operational effectiveness, business impact and objectives.
• Drive seamless interaction between the business, WCE, Business Information and Analytics (BI&T), matrix teams, and agencies.
• Partner with business and other WCE functions (e.g., content delivery and capabilities) on development of channel-agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs.
• Deliver channel insights and recommendations for ongoing optimization of business plans.
• Leverage Digital Capabilities and Customer Engagement Excellence principles, standards and best practices to drive results for the business (e.g., CRM, websites, IVAs, eMail, Social Media, Remote Engagement, SEM, modular content, personalization engines).
• Identify and run experiments with capabilities team to pilot/scale future digital marketing and AI-powered capabilities.
• Collaborates closely with BI&A to translate customer data and insights into strategic marketing actions using dashboards, predictive modeling, and segmentation analysis.
• Champions the use of AI tools to enhance personalization, automate campaign deployment, and inform marketing decisions.
• Leads planning across multiple internal business partners including medical, commercial, access, and engaging with multiple customer types including HCPs and consumers.
• Partners with capability and IT teams to ensure integration of marketing technologies (e.g., CDPs, campaign management tools, personalization engines, MLR systems).
• Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks.
• Leads regular insights and metrics discussions with business partners in collaboration with BI&A.
• Leads cross-functional matrix teams and coordinates with Capabilities, Digital Production, and WCE to execute digital strategies and optimize tactics.
• Maintains competitive landscape awareness and drives best practice around digital innovation.
• Partners with content stewards and production teams to enable cross-market material creation and reuse.
• Provides direction to project teams, manages campaign/project financials, and ensures alignment with KPIs and business goals.
• Make recommendations and decision related to media activities, spend levels, and optimization approaches for both HCP and DTC audiences.

Benefits

• Competitive benefits, services and programs
• Resources to pursue personal and professional goals

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree