Director, Omnichannel Marketing

Daiichi Sankyo•Basking Ridge, NJ

29d

About The Position

The primary responsibilities of the Director, Omni-Channel Marketing is to develop, plan and implement the overall omni-channel marketing strategy to key customer segments across the portfolio in partnership with brand teams. The incumbent should assess external digital opportunities and threats as key inputs to decisions on business strategy given market dynamics. The Director should ensure smooth execution of all digital platforms, tools and applications, including but not limited to websites, virtual presentations and social media. The individual will Measure ROI and KPIs and assess need for enhanced investments and innovative platforms. The Director will also ensure effective deployment of core media strategies and management of media AOR.

Requirements

Bachelor's Degree required; degree in Marketing, Business Administration, or other related area preferred
10 or More Years overall related experience required
7 or More Years Experience in developing and implementing digital marketing strategies required
4 or More Years Pharmaceuticals Experience including Sales, Marketing, IT or Market Access Leadership or other related area preferred
Ability to travel up to 30%

Nice To Haves

MBA Marketing, Business Administration, or related area preferred

Responsibilities

Support value proposition creation of the Daiichi Sankyo marketed products for customers, by identifying gaps, trends and opportunities for success across all channels.
Assess challenges and opportunities and/or organizational dynamics to proactively employ appropriate actions to quickly deploy technologically advanced tools, resources to optimize customer 360 experience and reaffirm brand messaging, positioning and any patient materials (as needed). All digital solutions should augment customer facing roles and allow for further penetration of brand messaging, while driving innovation.
Evaluate and recommend new optimization methods to improve customer experience.
Generate innovative ideas to increase web traffic and ensure best web practices are being met, and brand strategies and identities are maximized.
Understand the long-term impact based on market dynamics now and in the future and facilitate strategy and plan implementation to produce long term profitable access, while meeting short term key brand performance metrics.
Work with IT and external vendor partners to manage user experience across platforms, assisting with problem resolution.
Partner with brand teams, key sales, operations and market access personnel, as well as other internal stakeholders to ensure digital, financial and strategic optimization.
Ensure customer 360 lens is clearly understood by brand leadership, is incorporated into analytics, is compliant and validated.
Evaluate and recommend new optimization methods to improve customer experience.
Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities.
Foster productive relationships with key senior customer decision makers.
Manage the day-to-day operations of Marketing and Omni-Channel Strategy, including all budget-related, project management oversight and other issues.
Oversee the print channel to ensure effective dissemination of all communication and tools meet the internal customer expectations.
Work with IT to manage user experience across platforms, assisting with problem resolution.
Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities.