Director of Wedding Sales

Peregrine Hospitality•Napa, CA

16d•$100,000 - $110,000

About The Position

The Director of Wedding Sales is responsible for effectively selling the public space, food and beverage, and function planning services of the resort to maximize revenues and profits for the resort. The role establishes new accounts, generates revenues, monitors booking pace, and books repeat business while keeping quality of the weddings consistently high. Essential Functions Must adhere to the company’s Service culture – 4 Keys to creating guests for life. Must align with Peregrine Hospitality TBO Strategy and focus on recruiting and retaining top talent. Must participate in all resort required meetings and trainings. Maintain high standards of personal appearance and grooming, which includes wearing the proper uniform/business attire and nametag. Comply with Silverado Resort Standards and regulations to encourage safe and efficient resort operations. The ability to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives. The ability to show initiative, including anticipating guest or operational needs. Comply at all times with Silverado Resort and Spa standards and regulations to encourage safe and efficient resort operations. Work with other F&B managers and keep them informed of F&B issues as they arise. Know meeting room sets and capabilities. Re-solicit past local accounts, generate new business. Maintain current information on and monitor booking trends to produce forecast figures and month-end reports. Understand the Catering incentive program. Manage booking pace. Handle inquiry calls and outside sales calls. Follow through to completion of function(s). Maintain pricing integrity and propose upscale menus for all groups. Interact with outside planners and vendors for special events. Comply with weekly and monthly forecasting procedures. Assist in planning and executing holiday brunches and other special events. Use feedback from Meeting Planner Evaluations to improve service quality. Maintain compliance with Silverado Resort policies, standards and regulations to ensure safe and efficient operation of the resort. Abide by all resort policies and safety rules. Perform other duties as requested by management.

Requirements

Previous experience in Sales/Wedding Sales leadership role is a must
Must have knowledge of F&B preparation techniques, health department rules and regulations, liquor laws and regulations
Proficiency in Microsoft Office applications is preferred
Weekend and holiday availability is required as well as flexibility with work schedule
The scope of the position may sometimes require a work week over 40 hours, including nights, weekends, and holidays
Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects
The role may require standing and walking for an extended period of time
This role requires operating a golf cart

Responsibilities

Effectively selling the public space, food and beverage, and function planning services of the resort to maximize revenues and profits
Establish new accounts
Generate revenues
Monitor booking pace
Book repeat business while keeping quality of the weddings consistently high
Adhere to the company’s Service culture – 4 Keys to creating guests for life
Align with Peregrine Hospitality TBO Strategy and focus on recruiting and retaining top talent
Participate in all resort required meetings and trainings
Maintain high standards of personal appearance and grooming, which includes wearing the proper uniform/business attire and nametag
Comply with Silverado Resort Standards and regulations to encourage safe and efficient resort operations
Understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives
Show initiative, including anticipating guest or operational needs
Work with other F&B managers and keep them informed of F&B issues as they arise
Know meeting room sets and capabilities
Re-solicit past local accounts, generate new business
Maintain current information on and monitor booking trends to produce forecast figures and month-end reports
Understand the Catering incentive program
Manage booking pace
Handle inquiry calls and outside sales calls
Follow through to completion of function(s)
Maintain pricing integrity and propose upscale menus for all groups
Interact with outside planners and vendors for special events
Comply with weekly and monthly forecasting procedures
Assist in planning and executing holiday brunches and other special events
Use feedback from Meeting Planner Evaluations to improve service quality
Maintain compliance with Silverado Resort policies, standards and regulations to ensure safe and efficient operation of the resort
Abide by all resort policies and safety rules
Perform other duties as requested by management