Director of Web Services

High Point University • High Point, NC

81d

About The Position

This position plays a critical role in the digital communication and web infrastructure of High Point University, Office of Communication. This role is responsible for the development, optimization, and ongoing improvement of the University’s WordPress Multi-Site web presence. The Director of Web Services oversees the Office of Communication Web Development team including the Senior Developer and Jr Developer. This role combines technical expertise in front-end and back-end web development with data analysis capabilities to support web performance, accessibility, and digital storytelling. The ideal candidate will work collaboratively with designers, content specialists, and IT staff to create functional, user-friendly web experiences. In addition to web development, the candidate will assist in implementing structured data, refining site architecture, supporting Google Analytics reporting, and contributing to campaign performance analysis.

Requirements

• Bachelor’s degree in Computer Science, Web Development, Information Technology, or a related field required.
• 4+ years of WordPress development experience in a multi-site environment.
• 2+ years of experience in front-end development using HTML, CSS, JavaScript.
• Familiarity with PHP and REST API integration.
• Experience with Gutenberg block editor and Advanced Custom Fields (ACF).
• Project management or large-scale site migration experience preferred.
• Data analysis experience using GA4, Google Tag Manager, and structured data practices.
• Strong understanding of WordPress theme and plugin development.
• Proficient in JavaScript libraries and frameworks.
• Experience with structured data, JSON-LD, and search engine optimization (SEO) principles.
• Knowledge of information architecture, accessibility, and responsive design best practices.
• Familiarity with digital advertising campaigns and tracking pixels.
• Excellent troubleshooting and debugging skills.
• Detail-oriented with strong organizational skills.
• Ability to clearly document web processes, user management protocols, and data reports.
• Comfortable working collaboratively with stakeholders across departments.
• Skilled in Adobe Photoshop to size, crop and optimize images for the web.
• Ability to adapt and learn new technologies and web content management tools quickly.

Nice To Haves

• Experience performing redirection audits and managing REST endpoint security.
• SEO knowledge and expertise.
• Ability to create GA4 dashboards.

Responsibilities

• Provide leadership and technical oversight for the ongoing development, optimization, and maintenance of the University’s WordPress Multi-Site network.
• Strategically guide and delegate the transition from Classic Editor to Gutenberg blocks across all subsites.
• Supervise the planning and implementation of landing pages, analytics integrations (GA4, GTM), and data dashboards.
• Architect scalable and reusable ACF field structures and oversee development using theme.json.
• Lead the team in conducting structured data audits and implementing schema markup.
• Oversee university-wide accessibility improvements, performance enhancements, and content optimization across 500+ pages.
• Manage complex technical troubleshooting, resolving plugin conflicts, theme bugs, and cross-platform display issues.
• Direct the creation and refinement of internal tools such as the shortlink system and user audit documentation.
• Coordinate projects related to site-wide improvements including favicon updates and media optimization.
• Ensure clear, thorough internal documentation and oversee the creation of training materials for content editors.
• Collaborate closely with Information Technology, Marketing, and other university departments.
• Analyze and communicate web performance insights using GA4, GTM, Looker Studio dashboards, and other analytics tools.
• Oversee periodic database audits and identify and resolve web errors.
• Maintain SEO-driven strategies for content positioning, URL structure, metadata usage, and site hierarchy.
• Foster a collaborative, high-performing, and supportive work environment by mentoring team members.
• Represent the Web Development Team in leadership meetings and cross-departmental planning.
• Maintain positive work atmosphere by acting and communicating effectively with students, parents, faculty, and co-workers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree