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The position leads in the development and implementation of the facility's business strategy, focusing on improving market share in alignment with Tenet Healthcare's mission and core values. The role involves analyzing market dynamics, trends, and competition to implement strategies that meet market demand. The individual will demonstrate exceptional financial management and analytical skills while leading the annual hospital business planning process and preparing forecasts. The position also requires advising the CEO on short- and long-term strategies, establishing goals, and influencing others to achieve strategic and operational objectives. Additionally, the role aids in service line development by identifying and evaluating new or expanded services based on market needs, collaborating with health system leaders, and monitoring service line performance. The position also manages the Provider Outreach Program, focusing on physician recruitment and community needs, and analyzes data to make informed decisions. Finally, the role leads consumer engagement efforts to improve the patient experience and differentiate services in the market.