Director of Strategy (Influencer Marketing)

The Shelf Influencer Marketing Agency

87d

About The Position

We’re hiring a Strategy Director to spearhead strategic growth and new business development—translating cultural intelligence into performance-driven strategies that win pitches, expand accounts, and set new industry standards.

Requirements

• 8–12+ years in strategy, brand/creative strategy, social/influencer, insights, or similar; 3+ years leading strategists or cross-functional teams.
• Portfolio of work that ties cultural insight to measurable performance.
• Elite storytelling: you bring clarity to complexity and can command a room.
• Fluency with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, and ChatGPT—or equivalent.
• Strong deck craft (Google Slides/PowerPoint) and a bias for structured frameworks.

Nice To Haves

• Trend forecasting, creator discovery, or early-stage AI experience.
• Startup/agency/marketing-tech background.
• Strong visual design sensibility.

Responsibilities

• Be the senior strategic partner for priority accounts—setting vision, frameworks, and testing agendas that ladder to client KPIs.
• Architect multi-channel creator ecosystems and content architectures that align platform algorithms with brand goals.
• Shape and present high-impact POVs to C-suite and Executive stakeholders.
• Simplify complexity into crisp stories and decisions.
• Drive renewals and expansions with clear hypotheses, measurement plans, and ROI narratives.
• Build a social-first insights hub that transforms cultural signals and audience data into actionable creative direction.
• Leverage social listening, audience intelligence, and platform analytics to spark ideas that influence campaign concepts and creator casting.
• Leverage AI-powered systems to accelerate trendspotting, creative ideation, and content intelligence—turning insights into standout campaign ideas at speed and scale.
• Define creator selection rubrics and brand-safe guardrails; champion inclusive casting and community-led creative.
• Decode algorithmic shifts and cultural signals into actionable creative and channel bets.
• Manage and mentor a team of strategists and analysts.
• Set standards for writing, storytelling, and visual craft.
• Resource plan across accounts; scope, price, and forecast strategy work in partnership with Account Management and Ops.
• Uplevel deck quality and strategic rigor.
• Co-lead concept development and testing roadmaps.
• Increase pitch conversion with standout strategy and creator POVs.
• Shape thought leadership, webinars, and case studies; represent The Shelf externally.
• Inform roadmap for internal tools and UI/UX; translate strategist needs into requirements.

Benefits

• Building something meaningful and sustainable without burning people out.
• Runway to push the industry forward while working with a team that values impact, balance, and craft.

What This Job Offers

• Career Level: Senior
• Number of Employees: 11-50 employees