Director of Strategic Marketing - Semiconductor

Watlow Controls • Saint Louis, MO

192d • $183,000 - $257,000 • Remote

About The Position

Watlow is seeking a dynamic Director of Strategic Marketing to lead the development and execution of global marketing strategies that accelerate long-term growth and strengthen our position in the semiconductor industry. This role will champion data-driven, high-impact initiatives that align with evolving market and customer demands-partnering closely with cross-functional leaders to shape go-to-market strategies. The ideal candidate brings deep marketing expertise, strategic vision, and the ability to influence across complex global organizations. While this can be a fully remote position, the ideal candidate will be based near a Watlow site or key customer location. Regular travel to Watlow facilities and customer sites is expected as needed.

Requirements

• Bachelor's degree in a technical discipline (e.g., Engineering, Applied Sciences, or related field) required
• Semiconductor industry experience, particularly in strategic marketing or product/market development
• 10+ years of progressive global marketing experience
• Proven success in developing marketing strategies, enabling sales, and growing market share
• Willingness and ability to travel 30-50% domestically and internationally

Nice To Haves

• MBA or other advanced degree
• Experience with market modeling, competitive strategy, or partnership development
• Excellent cross-functional collaboration and leadership skills
• Experience influencing across complex, matrixed global organizations
• Exceptional communication skills, including the ability to create compelling content for thought leadership, technical presentations, and customer engagement

Responsibilities

• Drive global marketing strategy: Develop and implement comprehensive strategic marketing plans that fuel growth in key semiconductor segments like etch, deposition, lithography, abatement, and advanced packaging.
• Identify and act on market trends: Monitor emerging technologies, customer pain points, and industry shifts to inform forward-looking business strategies and investment priorities.
• Enable smart decision-making: Lead market sizing, segmentation, and competitive landscape analysis to support entitlement share goals and strategic planning efforts.
• Align product and market strategy: Partner with product management and engineering to define differentiated value propositions, positioning, and product roadmaps that reflect market needs.
• Support demand generation: Provide strategic guidance and high-value content to regional marketing and sales teams to enhance campaign impact and customer engagement.
• Elevate thought leadership: Create and oversee development of white papers, technical presentations, and training materials that build brand authority and support sales.
• Fuel strategic partnerships: Lead or contribute to co-marketing programs, key partnerships, and M&A evaluations to expand market reach and business capabilities.

Benefits

• Eligible for employee benefits
• Annual performance bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees