Director of Strategic Marketing - Power

Vertiv Holdings-posted 2 months ago

Full-time • Director

Westerville, OH

5,001-10,000 employees

Electrical Equipment, Appliance, and Component Manufacturing

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We are seeking a Director of Strategic Marketing - Power to lead global marketing efforts for our services portfolio. This role serves as the primary strategic voice for the portfolio, combining deep expertise in customer applications, industry trends, competitive intelligence, and go-to-market execution. As a key member of the Global Portfolio Marketing Center of Excellence, the Director acts as the single point of contact (SPOC) for the Services business unit, with end-to-end accountability for marketing strategy, product positioning, launch governance, and campaign execution.

Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across all Power product lines.
Develop comprehensive product launch and program plans for new and existing solutions that drive a solutions marketing mindset across the business unit.
Act as a subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for Power solutions and products.
Own product messaging & expertise that drive product campaigns - drive depth of knowledge in external product communications, promotion and sales enablement.
Conduct competitive analysis and positioning strategy.
Research market trends, industry trends, and competitive landscape.
Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
Work closely to enable sales teams via training materials and tools for solutions.
Develop sales tools and materials, including presentations, brochures, and case studies.
Assist in creating sales strategies and tactics to effectively position and sell solutions.
Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
Support regional marketing programs to address market opportunities and customer needs.
Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other.
Other duties and responsibilities as assigned.

Minimum 8+ years' experience in product marketing, channel marketing, engineering, or product management for B2B in a technical industry.
5+ years in a technical industry (data centers is a plus).
3+ year channel experience.
Engineering background a plus.
Strong presentations and public speaking skills.
Experience with data analysis and ability to effectively communicate findings while tailoring to variety of different audiences.
Ability to create value propositions and messaging strategies.
Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results.
Highly collaborative, able to work across functional teams.
Must be able to prioritize many projects and work well under pressure.
Proactive communicator with strong attention to detail.
Ability to pick up technical concepts quickly.
Enthusiastic and persistent problem solver.
Excellent organizational skills and process-oriented.
Strong written and verbal communication skills.
Self-motivated; comfortable owning processes/projects and seeing them through to completion.
Knowledge of data center software/hardware solutions and industry trends.

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