Director of Strategic Marketing & Business Development - Pavement Technologies

Ingevity•North Charleston, SC

About The Position

We are seeking a dynamic and experienced Director of Strategic Marketing & Business Development to lead strategic efforts in the implementation and adoption of Warm Mix Asphalt (WMA) across North America. Additionally, this role will ensure the development and implementation of the business and promotional marketing strategies to support the global business. This role will report to the Global VP of Strategy & Innovation.

Requirements

Bachelor’s degree in Civil Engineering, Materials Science, Environmental Science, or a related discipline.
A minimum of 10 years' experience in pavement technology, sustainability initiatives, or transportation infrastructure.
Extensive knowledge of Warm Mix Asphalt, cold recycling technologies, and sustainable pavement practices and the role chemical additives play in these technologies.
Proven track record in formulating strategies and implementing industry specifications.
Outstanding communication and presentation skills, with a demonstrated ability to educate and engage diverse stakeholder groups.
Experience collaborating with technical teams, industry associations, and government entities.
Experience leading and mentoring a team of marketing, sales, or business development professionals.
Advanced project management expertise, including event and field demonstration planning.
Travel expectations: 30% - 40%

Nice To Haves

Familiarity with Department of Transportation (DOT) processes and regulatory requirements.
Experience in marketing or business development within the construction or materials sector.
Technical proficiency in asphalt and recycling technologies.
Prior experience managing remote teams.

Responsibilities

Market Development Drive WMA specifications, incentives and program adoption at target agencies (state/local)
Drive Evotherm regulatory/DOT demos
Partner with strategic customers and equipment firms to support the adoption of Cold Recycling.
Lead the PaveTech agency/industry targeted technical data generation program
Work cross functionally with Government Relations and field sales teams to ensure clear communication and alignment of activities with business priorities.
Lead engagement with multinational and large publicly traded asphalt producers with sustainability goals: CPI, CRH, Colas, Eurovia, Vulcan, Granite, RGI, and Summit.
Foster and leverage strategic relationships with NAPA & Asphalt Institute to position Ingevity personnel on principal committees and task forces.
Cultivate partnerships to advance the adoption of WMA technologies in collaboration with key industry stakeholders.
Promotional Marketing Formulate and direct comprehensive marketing strategies for Pavement Technologies.
Lead the development and execution of the brand strategy
The promotional marketing leader for the PaveTech business.
Primary contact between PaveTech and corporate marketing.
Organize, prioritize and guide business requirements for events, shows, and sales collateral.
Strategic Marketing Contribute to intellectual property enforcement and patent portfolio management strategies.
Monitor and interpret emerging markets and industry trends.
Develop strategic external partnerships to generate leads and expand market share.
Investigate and evaluate entry into new markets.
Analyze market trends to strategically balance immediate objectives with long-term vision.
Generate and share market and competitive intelligence.
Define business messaging strategy.