About The Position

The Retail Commercial Partnerships Director of Sponsorship is responsible for driving revenue by securing strategic sponsorships and partnerships that strengthen marketing programs, enhance the customer experience and increase traffic and indirect sales to shopping centers. This role involves identifying potential sponsors for company-wide programs, physical spaces and amenities, including signature events, venues, attractions and amenities while understanding their business objectives and creating tailored sponsorship opportunities that align with their goals. The Director will leverage strong sales acumen and relationship-building skills to negotiate and close deals, ensuring mutual value for both the sponsor and the company. The position is primarily focused on supporting retail properties and leading initiatives with other Irvine Company divisions. In collaboration with the Senior Director, the Director of Sponsorship will be responsible for creating and managing a book of business and working on multiple projects simultaneously.

Requirements

  • Bachelor's degree related to Business, Marketing and/or Communications.
  • Minimum of 10+ years experience in sales & marketing.
  • Experienced in Lifestyle Centers (retail, sports, etc) and Out-of-Home Advertising.
  • Experienced in client/account management.
  • Ability to work nights and weekends as required.
  • Leads with executive presence.
  • Proficiency in Google Docs, Sheets, Slides and Gmail.
  • Experience in InDesign, Photoshop, Illustrator preferred.
  • Working knowledge of Deep North, GIS, MRI, Salesforce, ZoomInfo/Winmo a plus.
  • Valid California driver's license and maintain continuous vehicle liability insurance.

Responsibilities

  • Strategize/Conceptualize unique market experiences that leverage synergies between ICRP and partner brands.
  • Research and identify potential sponsors across various industries that align with the company's brand and values.
  • Cultivate and maintain strong relationships with key decision-makers within target companies.
  • Create compelling sponsorship proposals that effectively communicate the benefits and ROI of partnering with the company.
  • Lead negotiations to secure sponsorship agreements, ensuring terms are favorable and meet revenue targets.
  • Oversee the execution of sponsorship contracts, ensuring all deliverables are met.
  • Stay informed about industry trends, competitor activities, and emerging opportunities.
  • Track and report on sales performance, sponsorship effectiveness, and client feedback.
  • Drive execution and collaboration excellence for all deal fulfillment.
  • Develop communication B2B content for marketing platforms on Sponsorship.
  • Manage monthly expenses and budget.
  • Conduct dedicated weekly meetings with Sr. Director to review pipeline and activity reports.
  • Provide verifiable and accurate proof of performance reports to clients.
  • Manage administrative support including generating reports and assembling sponsor fulfillment packages.
  • Perform other duties as assigned by the Senior Director.

Benefits

  • Paid time off
  • Matching 401(k)
  • Health benefits

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What This Job Offers

Job Type

Full-time

Career Level

Senior

Industry

Food Services and Drinking Places

Education Level

Bachelor's degree

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