Director of Social Media

10X Health System•Scottsdale, AZ

2d•Hybrid

About The Position

We're looking for a Director of Social Media who is both a strategic thinker and a hands-on creator. You'll own 10X Health's organic social presence across Instagram, TikTok, Facebook, and LinkedIn: building the brand, driving audience growth, and converting attention into action. You'll lead a small team of 1–3 while staying deeply connected to content creation and account management yourself. This is not a 'manage the calendar and report on impressions' role. This is a builder role. You'll set direction, shape tone of voice, mentor your team, and be accountable for real outcomes.

Requirements

Proven track record growing audiences and driving measurable outcomes on Instagram, TikTok, and/or LinkedIn
Exceptional copywriting skills: you understand tone, cadence, and what makes people stop scrolling
Deep fluency with short-form video: you understand what performs and why
Data-literate: you make decisions based on what the numbers say, not what feels right
Strong grasp of both consumer (B2C) and professional (B2B) social dynamics
Comfort operating in a fast-moving, high-growth environment with limited structure
8+ years of social media experience
3+ years of experience managing a team
Bachelor’s degree in Marketing, Communications, Business, or a related field

Nice To Haves

Experience managing celebrity or high-profile talent content preferred
Paid social experience as a complement to organic ownership preferred
Familiarity with Hubspot, Shopify, and/or other marketing attribution tools preferred
Background in health, wellness, performance, or medically adjacent brands preferred

Responsibilities

Social Strategy & Channel Ownership
Develop and own the social strategy across Instagram, TikTok, Facebook, and LinkedIn - with distinct approaches for each platform
Define content pillars aligned to brand, product, and revenue goals
Manage posting cadence, content planning, and campaign calendars
Partner with the CMO and creative team on major campaign launches and talent activation
Content Creation & Execution
Write compelling copy across all formats - short-form video captions, long-form LinkedIn thought leadership, story sequences, and more
Collaborate with designers, video editors, and in-house talent to produce high-quality content
Stay ahead of trends, especially on TikTok and Instagram Reels, and move quickly to capitalize on moments
B2B & LinkedIn Strategy
Build and execute a LinkedIn strategy targeting high performance executives and entrepreneurs, enterprise partners, health systems, and corporate wellness buyers
Develop thought leadership content for executive profiles
Support B2B partner program visibility through organic LinkedIn distribution
Team Leadership
Hire, manage, and develop 1–3 direct reports (Social Media Coordinator and/or Content Specialist)
Set clear goals, provide regular feedback, and build a high-performance social team culture
Balance delegation with staying hands-on when needed, including creating content yourself
Analytics & Optimization
Own social reporting: follower growth, engagement rate, reach, video views, link clicks, and attributed revenue where trackable
Use data to make fast decisions on what to double down on and what to cut
Partner with Data Analytics on attribution and performance modeling as our data infrastructure matures