Director of Social Media

Conversion Labs • New York, NY

96d • Hybrid

About The Position

LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all. Focused on both treatment and prevention, our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns. To support our expanding patient base, LifeMD leverages a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, a 22,500-square-foot affiliated pharmacy, and a U.S.-based patient care center. Our company - with offices in New York City; Greenville, SC; and Huntington Beach, CA - is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts, we're united by a shared mission to revolutionize healthcare. Employees enjoy a collaborative and inclusive work environment, hybrid work culture, and numerous opportunities for growth. Want your work to matter? Join us in building a future of accessible, innovative, and compassionate care.

Requirements

• Proven experience in social media strategy and execution, preferably in the healthcare or digital marketing space
• Strong leadership skills with experience in building and managing teams
• Exceptional creativity and ability to produce engaging content across various platforms
• Analytical mindset with experience in data-driven decision making
• Excellent communication and collaboration skills
• Familiarity with social media management tools and analytics platforms

Nice To Haves

• Experience in the healthcare industry
• Knowledge of current social media trends and best practices
• Experience with influencer marketing and community management

Responsibilities

• Develop and own the overarching organic social media strategy for all LifeMD brands
• Define audience segmentation, platform strategy, and creative direction specific to each brand
• Act as the internal authority on all aspects of social media, including voice, tone, visual trends, platform innovations, and performance metrics
• Collaborate with the paid media team to ensure seamless synergy between organic and paid initiatives
• Oversee the creation, approval, and publication of daily social content calendars across various platforms (Instagram, TikTok, YouTube, X, Threads, LinkedIn, Facebook, Pinterest, Reddit)
• Work in conjunction with designers, video editors, and UGC creators to produce content that is fast, polished, and natively creative for each platform
• Drive the production of educational, entertaining, and product-focused content that builds trust, captures attention, and converts viewers into customers
• Lead the execution of product launches, key tentpole moments, doctor-led content, and live/influencer campaigns
• Build and scale authentic, highly engaged communities across all platforms, fostering strong brand loyalty
• Manage and mentor community managers to ensure prompt, helpful, and brand-consistent responses
• Analyze engagement data to continuously optimize content and channel strategies
• Lead our influencer and UGC partnership strategy, identifying, managing, and scaling creators across various verticals and platforms
• Drive content pipelines from influencers and manage seedings for key campaigns
• Partner with legal and compliance teams to ensure all partnerships are brand-safe

Benefits

• Collaborative and inclusive work environment
• Hybrid work culture
• Opportunities for growth

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 1-10 employees