Director of Social, Creators and Culture

Samsung Electronics America • Plano, TX

94d • Hybrid

About The Position

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves 'relentless pioneers' that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

Requirements

• BA/BS degree in marketing, communications or business management.
• 12+ years of relevant progressive marketing experience.
• 10 years+ in GTM Execution across Social/Influencers/Talent.
• An iterative thinker who can challenge the status quo.
• Consummate collaborator committed to communication excellence.
• Experience negotiating complex deals and programs with large, international companies.
• Experience working with technology platforms and internet brands.
• Existing connections and relationships with the world's leading media & internet brands.
• Ability to think strategically about issues, leading to recommendations and action plans.
• Ability to think quickly and make decisions, sometimes without all the necessary information.
• Comfortable presenting at C level.
• Strong project/program management experience.

Responsibilities

• Develop a comprehensive social media and influencer strategy to meet earned media targets per brand.
• Lead the development of all social media campaigns for organic social media accounts.
• Collaborate with the paid media team to leverage high-performing organic content.
• Partner with the Agency of Record(s) to define immediate and long-term playbooks.
• Own the full influencer mix from nano to macro to celebs.
• Provide thought leadership in developing brand storytelling across all social media platforms.
• Own the social media KPI scorecard focused on brand and commercial contribution.
• Partner and collaborate with cross-functional teams to regularly optimize and refine social strategy and content.
• Assist in social/talent shoots, as needed.
• Build and maintain strong relationships with representatives of key social platforms and tools.
• Participate in regional and global meetings and check-ins, as needed.
• Develop and maintain a global social media calendar across all platforms.
• Manage the organization and receipt of all creative assets from the respective teams.
• Negotiate & execute commercial terms & contracts.
• Track, analyze and report against marketing KPIs and metrics.
• Identify synergies between programs and Carrier/Retail account teams.
• Drive all communications assets, advertising, promotional materials and PR inputs related to initiatives.
• Work closely with Finance to ensure all plans are within budget.

What This Job Offers

• Career Level: Senior
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees