Director of SEO

Isaac • Wichita, KS

280d • $110,000 - $172,000

About The Position

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential! The Opportunity “If you are passionate about driving organic growth and making a real impact by elevating our brand and engaging our audience we want to hear from you. You will have ample opportunities for career growth and development and will get the opportunity to work alongside a supportive and talented team of growth marketers.” - Demand Generation - Vice President.

Requirements

• Proven experience as an SEO Manager or similar role with over 7 years of experience.
• In-depth knowledge of SEO practices and tools.
• Experience with AI-driven content generation and predictive ranking algorithms.
• Excellent communication and collaboration abilities.
• Familiarity with HTML, CSS, and JavaScript.
• Ability to work independently and manage multiple projects.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience with Conductor or similar SEO platforms is a plus.
• Expertise in Google Search Console, Google Analytics, Conductor Screaming Frog, SEMrush, Ahrefs, and AI-powered SEO tools.
• Deep knowledge of site architecture, schema markup, JavaScript SEO, and page speed optimization.
• Experience with log file analysis, crawl budget optimization, and large-scale website SEO management.
• Strong ability to analyze data, extract insights, and present actionable strategies.
• Experience with CRO, A/B testing, and UX optimization.
• Knowledge of AI-driven search technologies and trends is preferred.
• Understanding of local SEO strategies and best practices is preferred.

Nice To Haves

• Experience with Conductor or similar SEO platforms is a plus.
• Knowledge of AI-driven search technologies and trends is preferred.
• Understanding of local SEO strategies and best practices is preferred.

Responsibilities

• Develop and execute advanced SEO strategies that enhance visibility, traffic, and conversions and pipeline from SEO.
• Develop and execute strategies for Answer Engine Optimization (AEO) and Generative Engine Optimization to enhance visibility in AI-driven search results.
• Conduct keyword research and analysis to identify valuable search terms for our Software and Scores business.
• Build a content pillar strategy, emphasize content development for SEO purposes and own the content calendar for SEO.
• Oversee and execute AI-enhanced keyword research, content strategy, and on-page optimizations to drive organic growth.
• Develop automation processes to efficiently scale high-quality content production and maintain ranking authority.
• Monitor and analyze website performance metrics using tools like Google Analytics.
• Stay updated with the latest SEO, AEO and GEO trends, algorithm changes, and best practices.
• Collaborate with content creators to ensure SEO best practices are integrated into all aspects of our digital presence.
• Regularly monitor results and share monthly insights with product marketing and other marketing leaders and executives.
• Partner closely with the web team to optimize, meta tags, and structure for search engines and improve SEO and GEO rankings.

Benefits

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Accommodation
• Education Level: Bachelor's degree