Director of Sales - Villa Hermosa

Senior Resource Group, LLC • Tucson, AZ

1d

About The Position

The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents by demonstrating how community living enhances overall well-being. Lead personalized tours, execute strategic follow-ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an exceptional and engaging experience.

Requirements

• Two to four years of college coursework preferred.
• Proven work experience with five to seven years of experience in a similar role.
• Demonstrated success in hospitality, real estate, or healthcare industries, with a preference for experience working with seniors.

Responsibilities

• Lead Generation & Follow-Up
• Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead.
• Proactively generate and cultivate leads through a minimum of three home visits per week.
• Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily.
• Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families.
• Tours
• Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays.
• Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living.
• Sales Strategy & Reporting
• Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports.
• Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards.
• Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results.
• Sales Expectations
• Achieve five monthly move-ins (one per week) or meet net occupancy goals for the assigned community.
• Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.
• Send five personalized OneDay videos each week.
• Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate.
• Schedule
• This position is either a Tuesday-Saturday or Sunday-Thursday position, depending on current schedules at the community
• Perform other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees