Boutique Hotel Director of Sales

Janko Hospitality • Itasca, IL

5d

About The Position

Janko Hospitality is seeking a dynamic Director of Sales (DOS) to lead the repositioning of an existing hotel into a full-service boutique hotel experience in downtown Evanston, IL. This opportunity is ideal for a hospitality professional with luxury or soft-brand experience and a proven track record in rebranding and/or new hotel openings. The Director of Sales will serve as a strategic revenue leader, driving performance through innovative sales, marketing, and catering initiatives while delivering an elevated, personalized guest experience. This role will build and lead a high-performing sales team, cultivate strong client partnerships, and grow business across all segments—including group, transient, and catering. Success in this position requires polished professionalism, a proactive sales mindset, and a steadfast commitment to excellence in a luxury hospitality environment.

Requirements

• Polished professionalism and an unwavering commitment to excellence in guest and client experience.
• Proven sales leadership experience with a track record of revenue growth and exceeding targets.
• Strong sales, communication, leadership and customer service skills.
• Consultative selling techniques and detailed knowledge to negotiate terms that fulfill both client needs and hotel profitability goals.
• Ability to work independently with excellent organization, time management, and follow-through.
• A bachelor's degree in Sales, Marketing, Hospitality Management, or a related field is highly desirable.
• Strong leadership, communication, and organizational skills with a hands-on, service-oriented approach.
• Proficiency in hotel systems and Microsoft Office Suite; experience with brand property management and revenue systems preferred.

Nice To Haves

• Public relations, branding, and community engagement experience is an asset.
• Previous experience with a luxury hotel brand or soft-branded property is highly desirable.

Responsibilities

• Achieve or exceed annual revenue targets across rooms and catering segments, as defined in the business plan.
• Interview, hire, train, schedule, and mentor the Sales and Catering team to ensure performance standards align with luxury brand expectations and company culture.
• Develop strategic sales plans using internal analytics and market intelligence to proactively target all business segments and channels.
• Understand complex business needs and craft tailored proposals and contractual agreements that align with guest expectations and brand policies.
• Monitor individual and team performance against annual business goals, making timely adjustments to optimize sales results.
• Cultivate strong relationships with key corporate accounts, industry partners, and event clients to drive repeat business and long-term loyalty.
• Represent the hotel with distinction at networking functions, industry events, and client meetings to build brand visibility and client trust.
• Lead by example with advanced sales presentations, thoughtful client proposals, and professional correspondence.
• Conduct regular outside sales calls and site visits to promote the hotel, assess the competition, and generate new business opportunities.
• Partner with the Marketing team to develop creative promotions, seasonal packages, and advertising strategies designed to enhance RevPAR and brand awareness.
• Collaborate with Revenue Management to provide market insights and trend forecasting to inform strategic decisions and maintain competitive advantage for both high and low demand periods.
• Maintain accurate forecasts across all group segments; identify value dates and build strategic campaigns to drive demand.
• Ensure flawless execution of all events through oversight of Banquet Event Orders (BEOs), group resumes, and post-event follow-up and billing.
• Ensure seamless communication between Sales and Operations teams to deliver elevated guest experiences.
• Lead the development of innovative sales materials and digital marketing assets in collaboration with the PR and marketing teams.

Benefits

• Competitive compensation package
• Robust benefits package, including medical, dental, vision, paid time off and 401k with matching
• Cell Phone Reimbursement
• Paid maternity leave
• Growth company focused on expansion through strategic acquisition and development
• Hotel discounts at locations worldwide

What This Job Offers

• Job Type: Full-time
• Career Level: Director