Director of Sales

WCTractor•Brenham, TX

13d•Onsite

About The Position

WCTractor is seeking a Sales Director to lead and strengthen our sales processes across all locations. This role is responsible for driving revenue growth, improving sales discipline, and increasing visibility into our pipeline and forecasting. The Sales Director will play a key role in building consistency across locations, coaching sales teams, and ensuring our processes support long-term growth. We are looking for a hands-on leader who takes ownership, follows through relentlessly, and holds themselves and others accountable for results.

Requirements

Proven experience leading sales teams or multi-location sales operations
Experience implementing or driving adoption of CRM systems and sales processes
Strong ability to analyze data and turn insights into action
Comfortable establishing standards and holding teams accountable
Strong communication and leadership skills

Nice To Haves

Equipment, automotive, or dealership experience preferred but not required

Responsibilities

Take ownership of our CRM and lead the continued rollout, standardization, and adoption across all locations, ensuring accurate pipeline visibility and consistent follow-up
Establish and reinforce sales processes, follow-up standards, and pipeline management expectations
Monitor sales activity, conversion rates, and performance metrics across locations
Work closely with store managers and sales teams to improve close rates, follow-up, and customer experience
Identify gaps in the sales process and implement practical, measurable improvements
Coach and develop sales staff on prospecting, follow-up, and opportunity management
Partner with leadership to forecast revenue and track performance against goals
Ensure accountability and consistency in sales execution across all locations