Director of Sales - West

poppi

108d • $135,000 - $145,000

About The Position

As the Director of Sales - West, you’ll be the driving force behind revenue growth and sales performance in your region. In this leadership role, you’ll oversee all channels, managing DSD partners and leading field sales teams to ensure best-in-class execution at the store level. You’ll provide strategic direction, coaching, and supervision to maximize your team’s impact, while building systems to track and improve execution across your territory.

Requirements

• Bachelor’s degree, preferably in business; or equivalent practical experience.
• 10+ years DSD/sales team management industry related experience (Consumer Packaged Goods, Food & Beverage, Retail, and/or Grocery).
• Proficient with Microsoft Office Suite (Excel, PowerPoint, Word, and Outlook) and experience using sales-tracking software.
• Valid state driver’s license for the posted state or territory, and reliable transportation in accordance with State requirements for motor vehicles.

Nice To Haves

• You’re Accountable: You take responsibility for outcomes, follow through on commitments, and step in wherever needed to get the job done.
• You’re a Team Player: You work well independently and with others, communicating across functions and building strong relationships.
• You’re Built for Change: You’re adaptable and resilient in the face of change with the ability to embrace challenges and shift priorities with ease.
• You’re a Leader: You deliver results through autonomous ownership of P&L in fast-paced sales, marketing, and distribution-driven organizations.
• You’re Confident: You engage with confidence and assertiveness, build strong prospective relationships, and consistently close deals by understanding needs and delivering value.

Responsibilities

• Consistently exceed regional sales quotas and pipeline development goals through strategic planning and high-impact execution.
• Identify market opportunities and deliver against key performance metrics to accelerate poppi’s presence and performance within the territory.
• Develop and execute region-specific go-to-market strategies, promotional programs, and incentive plans; fully own the incentive process from strategy and rollout to tracking and payout.
• Provide accurate, data-driven sales forecasts and budget updates, while proactively communicating performance trends and any deviations from plan to senior leadership.
• Ensure disciplined cost management across the region and strict budget control.
• Oversee trade spend, dealer loader programs, and the effective execution of point-of-sale materials, coolers, and equipment to maximize ROI and market impact.
• Partner closely with PepsiCo Market Directors to align strategic priorities, share regional insights, and optimize execution across retail and DSD networks.
• Cultivate a culture of trust, accountability, and performance, empowering team members to reach their potential.

Benefits

• Paid Time Off (3 weeks)
• 10 Paid Company Holidays
• Medical, Dental, and Vision Benefits
• Flexible Spending Account Plan
• 401(k) Program
• Paid Parental Leave
• Life Insurance
• Technology Allowance
• Employee Assistance Program
• Quarterly poppi Product Benefit

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees