Director of Sales (Senior Living)

Discovery Senior LivingRancho Cucamonga, CA
1dOnsite

About The Position

As Director of Sales , you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day. Your Role: As the Director of Sales , your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

Requirements

  • Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
  • Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
  • Proven record of achieving sales targets and occupancy goals
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Experience using CRM systems to manage leads and track performance
  • Strong communication, presentation, and relationship-building skills
  • Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
  • Professional, compassionate approach with a resident- and family-first mindset
  • Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)

Responsibilities

  • Execute all facets of the company’s Sales Playbook , including discovery, tours, follow-up, objections, and closing
  • Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
  • Build, nurture, and maintain referral networks through external outreach, presentations, and business development
  • Manage inquiries from all lead sources, providing timely responses and professional follow-up
  • Conduct personalized tours and discovery meetings to connect with prospective residents and families
  • Maintain accurate CRM data to track leads, activity, and conversion metrics
  • Plan and execute community marketing initiatives and sales events to drive qualified leads
  • Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
  • Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
  • Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
  • Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
  • Represent the community with professionalism, integrity, and compassion in all interactions

Benefits

  • competitive pay with early access to earned wages
  • flexible scheduling
  • health, dental, vision, life, and disability insurance
  • paid time off and holidays
  • a 401(k) with employer match
  • paid training and growth opportunities
  • meals and uniforms (where applicable)
  • additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits
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