Director of Sales & Marketing

Sage Hospitality-posted 16 days ago

Full-time • Mid Level

Denver, CO

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The Curtis Hotel, a “Stay Happy, Work Happy!” aesthetic: Calling all dashboard drummers, hairbrush singers, and firefly chasers- Welcome to the Curtis Hotel! Our playful yet professional attitude is what we live by and surround ourselves with others that have the same outlook on life. We don’t believe that we clock out of life when we come into work, but that work is an extension of our day-to-day. We are the simple, happy-go-lucky parts of childhood, delightfully tucked into a stunning, truly iconic hotel. Make It Rain: What do you get when you mix extraordinary determination with a lively fun environment? The Curtis Sales Squad! This ain’t no Dunder Mifflin. Toto, we’re not in Scranton on anymore. If you have a go-getter personality, fueled with optimism and ambition, look no further. On your marks, get set, GO! Meets and exceeds revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.

Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.
Leads direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities.
Direct Sales: Targets appointment-oriented sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan. Must have own reliable transportation and posses a valid state driver's license in order to make sales calls.
Key Account Management: Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
New Account Development: Captures competitor's accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business.
Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.
Plan and implement ecommerce and internet marketing strategies.
Promote the story of the brand and the hotel in the market, with the goal of increasing overall profitability of the property.
Adjust the sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit and occupancy for the total hotel operation.
Maintain a current working knowledge of the competition, demonstrate a working knowledge of all hotel operation, and maintain an awareness and application of current state of the art sales techniques and practices.
Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
Yield Management: Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
Account Service and Management: Maintains well-documented, accurate, organized and up-to-date file management system in order to service client and employer in the most expedient, organized and knowledgeable manner.
Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
Develops customer profiles and maintains an effective trace system, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.
Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.
Product Knowledge: Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.
Time Management: Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 90% work time on direct sales efforts.
Professionalism: Controls expenses including travel on the property's behalf in order to minimize hotel costs.
Represents themselves, the hotel and Sage Hospitality Resources, Inc. with the highest level of integrity, professionalism, a service-focused approach and a caring, sincere attitude at all times.
Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.
Display a neat, clean and business-like appearance at all times
Oversee the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs.
Coordinate with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized
Manage online presence with an emphasis on creating unique and engaging content for hotel website, vanity website and third party sites
Direct and manage digital agencies in all areas related to online/digital marketing, including website development and online marketing
Conduct and track on-going email marketing campaigns
Oversee and coach hotel social media champion on channels including Facebook, Twitter, Instagram and others as the need arises
Oversight of social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
Work directly with PR agency to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
Direct, manage or assist in the development of break-thru creative materials, online and offline, to support marketing goals
Ensure communications (flyers, signs, eblasts, etc.) are aligned with current brand standards
Current search engine optimization (SEO) strategies
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube

Minimum of high school diploma or equivalent.
4+ years of hotel sales management experience
3-5 years sales management experience
Requires knowledge of general sales techniques, yield management, and customer service skills.
Requires the ability to hear, speak, read and write English fluently.
Requires 12th grade level mathematics, spelling and reading skills.
Requires effective business writing skills.
Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions
Understand and follow verbal/written instructions.
Organized.
Be able to work on more than one task at a time.
Develop strong internal and customer relations.
Set and manage priorities and plan activities in advance.
Adhere to deadlines.
Solve Problems and make sound business decisions.
Understand and follow verbal/written instructions. Work on more than one task at a time. Develop strong internal and customer relationships. Set and manage priorities and plan activities in advance. Solve problems and make sound business decisions.
Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.

Ideal candidate demonstrates enthusiasm and passion for all facets of marketing.

Fully Loaded
Medical, Dental, & Vision Insurance
401(k) with Employer Matching & Immediate Vesting
Free RTD EcoPass
Free On-Site Parking
Complimentary Employee Meals
Hotel Discounts (Both Hilton & Sage Portfolio)
Eligible to participate in Sage bonus plan.
Unlimited paid time off
Medical, dental, & vision insurance
Health savings and flexible spending accounts
Basic Life and AD&D insurance
Company-paid short-term disability
Paid FMLA leave for up to a period of 12 weeks
Employee Assistance Program
Great discounts on Hotels, Restaurants, and much more.

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