Director of Sales & Marketing

Sage Hospitality•Wayzata, MN

2d•$100,000 - $120,000•Onsite

About The Position

The Hotel Landing is the premier luxury lakeside destination in the Upper Midwest, where every experience is thoughtfully curated and every guest interaction is defined by discretion, personalization, and impeccable service. We are passionate about creating moments of elegance, authenticity, and lasting memories—combining refined hospitality with a welcoming, service-driven culture. Our team is committed to excellence, innovation, and building relationships that elevate both our brand and the experiences we deliver. The Director of Sales & Marketing (DOSM) is the strategic and commercial leader responsible for driving The Hotel Landing’s revenue performance, brand positioning, and long-term market success. This is a property-based role, requiring the leader to work onsite a minimum of 4–5 days per week, particularly through stabilization and ongoing achievement of monthly and quarterly budget objectives. Demonstrate experience securing and managing placement within elite luxury travel programs and spearhead luxury consortia and preferred partner strategy through driving qualification, application, and ongoing optimization across programs such as Virtuoso, American Express Fine Hotels & Resorts, Chase the Edit, and Internova Curated to elevate brand positioning and high-value demand.

Requirements

Minimum of high school diploma or equivalent.
4+ years of hotel sales management experience
3-5 years sales management experience
Requires knowledge of general sales techniques, yield management, and customer service skills.
Requires the ability to hear, speak, read and write English fluently.
Requires 12th grade level mathematics, spelling and reading skills.
Requires effective business writing skills.
Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions
Understand and follow verbal/written instructions.
Organized.
Be able to work on more than one task at a time.
Develop strong internal and customer relations.
Set and manage priorities and plan activities in advance.
Adhere to deadlines.
Solve Problems and make sound business decisions.
Understand and follow verbal/written instructions. Work on more than one task at a time. Develop strong internal and customer relationships. Set and manage priorities and plan activities in advance. Solve problems and make sound business decisions.

Responsibilities

Develop and execute a multi-channel commercial strategy across Rooms, Culinary, Events, Wellness, and experiential revenue streams.
Partner with Revenue Management to align pricing, demand, and distribution with luxury positioning and rate integrity.
Lead annual budgets, forecasts, and long-term commercial planning with ownership-level accountability.
Identify high-yield revenue opportunities that enhance the guest experience and reinforce the hotel’s lifestyle narrative.
Apply yield management principles to optimize room rates and function space profitability.
Spearhead the strategic pursuit, application, approval, and activation of the hotel into premier luxury travel and cardholder programs, including Virtuoso, Fine Hotels & Resorts (FH&R), and comparable elite platforms.
Leverage prior experience and established industry relationships to successfully differentiate the hotel during program evaluation and onboarding.
Manage the full lifecycle of luxury program participation from positioning and approval through launch, ongoing optimization, performance analysis, and renewal.
Maintain active working knowledge of and relationships with Luxury Cardholder Programs, including American Express, JP Morgan Chase, Capital One, Citi, and similar partners, to drive incremental demand and visibility.
Ensure all luxury distribution partnerships align with brand standards, rate integrity, and long-term positioning.
Expand visibility and production through strong relationships with luxury travel agencies and advisors, including but not limited to Virtuoso-affiliated agencies, Ovation, SmartFlyer, First in Service, Ascot Travel, Tzell, ProTravel, and others.
Oversee participation in Consortia programs for independent luxury hotels, including contract management, utilization of marketing and advertising inclusions, offer and package development, and performance tracking.
Ensure consortia partners and advisors are engaged, informed, and deliver consistent production growth.
Drive group market share growth by reviewing, auditing, and improving the group sales process from prospecting through post-event evaluation.
Ensure prospecting strategies are strong, lead response times are timely and thorough, and group communications are consistent and polished.
Oversee and optimize group sales tools and platforms such as ZoomInfo, Knowland, Visiting Media, SendSites, SynXis, and related systems.
Expand the hotel’s presence in the meetings and events market through group representation programs, including managing relationships with Teneo, ALHI, and other third-party organizations designed to increase group production.
Provide strategic oversight of corporate travel platforms, ensuring channels such as Navan, Internova, and Engine are effectively managed and producing meaningful results.
Maintain alignment between corporate distribution, rate strategy, and luxury positioning.
Protect, elevate, and consistently communicate the hotel’s brand voice across all sales and marketing channels.
Lead and manage Sales & Marketing third-party partnerships, including digital marketing agencies, public relations firms, social media management, and brand/creative partners.
Ensure consistent messaging, elevated brand presentation, and measurable production across all external partnerships.
Position the hotel as a destination defined by luxury, lake culture, culinary excellence, wellness, design, and experiential travel.
Maintain accurate account records, reporting, customer profiles, and follow-up systems.
Demonstrate deep knowledge of competitive markets, luxury travel trends, and evolving distribution strategies.
Manage time, travel, and expenses responsibly with a focus on revenue-producing activity.
Uphold a polished, service-driven presence aligned with luxury hospitality standards.
All other duties as assigned, requested or deemed necessary by management.