Director of Sales & Marketing ("Director de Area de Ventas y Marcadotecnia")

Azul Hospitality•Paso Robles, CA

7d•$100,000 - $140,000

About The Position

The Director of Sales & Marketing is responsible for proactively soliciting appropriate business opportunities through a combination of tele-prospecting and direct sales to achieve personal and hotel revenue goals. Responsible to learn how to support the property and drive customer loyalty by delivering service excellence throughout each customer experience.

Requirements

Must be able to travel on occasion, as needed.
Must be able to speak, read, write, and understand the primary language used in the workplace.
Requires good communication skills, verbal, written and electronic.
Considerable knowledge of complex mathematical calculations and computer programs.
Must have excellent leadership capability and customer relations skills.
Must be detail oriented with outstanding organizational and communication skills.
Must possess intermediate computer skills.
Must possess basic computational ability.
Knowledge of computer programs, math skills as well as budgetary analysis capabilities required.
Ability to analyze, foresee user needs, and makes judgments to ensure proper tools are provided at property level.
Ability to effectively deal with internal and external customers some of whom will require high levels of patience, tact and diplomacy and collect accurate information to resolve conflicts.
Knowledgeable about basic function of Windows OS, MS Office, PMS, PBX, Key system, and POS.
Self-driven and able to work independently.
Thorough knowledge of federal, state and local laws governing equal employment opportunity and civil rights, occupational safety and health, wage and hour issues, and labor relations, including, but not limited to the following statutes and their state and local analogues (where applicable): Title VII, ADEA, Equal Pay Act, Pregnancy Discrimination Act, FLSA, ADA, OSHA, FMLA, and NLRA.
High school or equivalent education required.
2 to 3 years Sales & Marketing experience in the hospitality industry required.
Ability to provide and maintain a valid drivers license as the position may require the operation of motorized and electric vehicles.

Nice To Haves

Bachelors Degree and/or equivalent level of education preferred.

Responsibilities

Enthusiastically and proactively sell the propertys concept to group, corporate and leisure prospects in a way that best illustrates the identity of the brand as innovative and new.
Prospect and qualify all lead sources through cold calls, tele-prospecting, and networking to generate new opportunities.
Ensure individual and team sales and catering goals are met or exceeded.
Manage preferred corporate, wholesale, leisure transient, and group accounts that meet or exceed hotel revenue goals
Negotiate contracts ensuring that all pertinent aspects of solicitation and closing are complete and documented
Actively pursue new clients through creative/innovative sales techniques and aggressive prospecting
Identify opportunities to upsell customer through food & beverage offerings, room upgrades, AV and lighting upgrades and spa faculties, if applicable
Manage lead sources to ensure quantity and quality of leads
Create customized Wedding Packages, Menus, and proposals, etc.
Respond to all customer inquiries within 24 hours or sooner
Maintain accurate CI/TY information on all bookings, specifically program details, client correspondence, traces and to-do lists
Conduct unique site inspections that create a WOW experience for the customer
Follow proper event management procedures for event execution to include but not limited to BEO creation, F&B forecasting, resume communication, amenity/VIP designation and room block management
Produce and distribute accurate banquet/catering event orders, timelines, diagrams, and resumes within timeframe set by hotel
Coordinate, plans and implements wedding related marketing tactics and events
Produce and distribute 10-day Events Schedule and BEO Packet, as well as Daily Events Schedule
Preside over weekly 10-day BEO reading and daily 3-day BEO readings
Drive strategies to develop long term business relationships and repeat business
Attend tradeshows, make on-site field presentations, and outside sales calls to prospective clients
Monitor sales activities/performance to ensure revenue goals meet or exceed established plan and accurately report variance/projections to management
Participate in weekly strategy meetings and use Revenue Management resources to help make informed decisions and maximize revenue
Ensure that the property is maximizing the use of all company, brand and local CVB programs
Recruit the best possible sales team and reduce turnover through coaching, counseling, and training
Provide support and coaching for team members to drive high levels of performance, job satisfaction, and personal growth.
Develop and maintain positive relationships with peers, competitors and brand partners.
Develop annual Group, Banquet, and Catering Operating Budget and Sales & Marketing plan in conjunction with the propertys executive team and executes marketing-related items
Work with other hotel departments to successfully market amenities including spa, restaurant, lounge, and events (as applicable)
Coordinate local advertising to promote hotels restaurant, lounge, spa, etc.
Coordinate, plan and implement wedding related marketing tactics and events.
Add creativity and trend insights into driving catering revenue via wedding packages, promotions and public relations.
Work with corporate marketing team, vendors, and agencies.
Represent hotel at various meetings and events in support of community and public relations.
Use brand opportunities to drive revenue.
Track and report on all sales activities for hotel.
Track and report on all event planner surveys and feedback.
Keep informed of industry news that affects the organization and shares information with team.
Partners with Operations in providing a customer experience that exceeds the customers expectations.
Effectively develop relationships within the community to strengthen and expand customer base for future sales opportunities.
Be an active part of the property management team fostering and developing the desired Azul Hospitality culture.
Stimulate a friendly, cheerful attitude in his/her conduct with other managers, guests, and fellow associates.
Drive product quality and a unique guest experience at every opportunity.
Ensure that all administrative procedures are in place and functioning effectively.
Ensure a challenging and exciting environment to encourage full career development and personal growth
Establish and monitor cost and expense control systems and procedures to achieve budgeted operating results.
Take corrective measures and actions to ensure highest possible profitability.
Maximize revenues through pro-active action rather than re-active.
Work as a member of the yield team to ensure maximum occupancy is achieved at the highest possible average rate via effective setting and monitoring of rate occupancy controls.
Assist in revenue management, room inventory control, stay controls and distribution channels as needed.
Advise the General Manager of all matters relating to Sales & Marketing.
Attend weekly leadership meetings.
Perform all accountabilities in a timely and efficient manner, following established company policy and projecting a favorable image of Azul Hospitality to achieve objectives.